Retail Sales

Retail Sales Disappoint, USD Index In The Green

Posted Friday, September 14, 2018 by
Shain Vernier • 2 min read

This week has brought surprise economic metric after surprise economic metric. Today continued this trend, as U.S. Retail Sales (August) came in well off of expectations. After Thursday’s low U.S. CPI number, many in the financial community suspected Retail Sales were soft. They were correct — the pre-market release came in well beneath consensus expectations.

Retail Sales Metrics

Retail Sales is a primary driver of USD valuations. Here is a quick look at today’s numbers:

Event                                                                          Projected           Actual

Retail Sales (MoM, August)                                             0.4%                   0.1%

Retail Sales Except Autos (MoM, August)                    0.5%                   0.3%

Michigan Consumer Sentiment Index (Sept)               96.6                   100.8

All in all, U.S. Retail Sales (August) came in dreadfully low. Each number missed the mark considerably and was down from the previous release. Given the strong economic climate in the U.S., lagging sales are a bit of a surprise.

On the flip side, the University of Michigan Consumer Sentiment Index (Sept.) eclipsed expectations. This is a positive sign, but it does contradict the Retail Sales report. Ultimately, the reports are not having a giant impact on the Greenback. September USD Index futures are in the green for the session, rebounding from Thursday’s loss.

USD Index Futures

Today looks to be the last one for the September USD Index contract. Volumes have rolled to the next front-month, with values rallying from a test of August’s lows.

September USD Index Futures (DX), Daily Chart
September USD Index Futures (DX), Daily Chart

Overview: It will be interesting to see how this week’s sub-par inflation and sales numbers ultimately impact the USD. The FED is set to raise rates in just under two weeks and the consensus assigns a 75% chance of a December rate hike. The USD appears to be positioned to rally by New Year’s Eve.

However, if yesterday’s CPI and today’s Retail Sales readings are any indication, the situation may change dramatically by this time next month. Stay tuned.

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About the author

Shain Vernier is our US Analyst
Shain Vernier has spent over 7 years in the market as a professional futures, options and forex trader. He holds a B.Sc. in Business Finance from the University of Montana. Shain's career includes stretches with several proprietary trading firms in addition to actively managing his own accounts. Before joining FX Leaders, he worked as a market analyst and financial writer.
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