Zach Rector has identified a $30 trillion market potential for XRP over the next ten years. In a recent analysis, he emphasizes that institutional adoption, the tokenization of real-world assets (RWAs), and Ripple’s expanding infrastructure are creating a multitrillion-dollar market for XRP. The growth of tokenized assets in sectors such as commodities, debt markets, real estate, and private equity represents, according to Rector, “the single greatest opportunity in all of finance,” second only to global payment flows.

While XRP is widely recognized for its role in payments, Rector argues that the next phase of development will focus on bridging tokenized assets and providing liquidity for institutional-grade digital finance. He estimates that tokenized assets could reach between $12 trillion and $23 trillion by 2033, referencing predictions from Ripple and BCG. Over the next ten years, a conservative estimate suggests that the amount moving on-chain could range from $20 trillion to $30 trillion. “We’re moving in that direction, whether we reach $30 trillion in 2030 or 2035,” he stated.

Maxwell Stein, Director of Digital Assets at BlackRock, has shocked everyone in attendance at this year’s Ripple Swell conference. Important subjects covered during the two-day conference included Real World Assets (RWA), the role of banks in the adoption of cryptocurrencies, and the eager institutions that could offload trillions of dollars on-chain.

“Trillions are definitely coming on-chain, but in the short term, we need to prove the utility of the blockchain,” Maxwell Stein said. In the meantime, NASDAQ President and CEO Adena Friedman went into detail about how banks have already tokenized bonds, fixed income, and stablecoins, especially CBDCs.Ripple’s annual Swell conference is the most anticipated event of the year in the cryptocurrency community.

However, Digital Asset Investor, a well-known analyst, recently echoed this sentiment, noting that while Swell might not influence the price, an announcement about an XRP ETF backed by BlackRock could have a very different impact. His post reignited debate about the true factors driving XRP’s market fluctuations and whether Swell will ever serve as a significant price catalyst.

The outlook of digital asset investors is clear: Swell isn’t typically an event that causes XRP’s value to move immediately. The conference mainly focuses on cross-border payment innovation, blockchain integration, and industry collaboration—topics that support long-term fundamentals but don’t usually spark short-term surges. Conversely, he suggested that a formal XRP ETF would significantly change the market environment, especially if backed by a major international investment firm like BlackRock. Such an event would indicate institutional support and regulatory recognition—factors that could attract substantial capital inflows and alter perceptions of XRP.

Reactions on X varied among users. While some see potential, one user noted that the current market trend indicates weakness and consolidation, suggesting that broader declines may overshadow any positive developments. They also mentioned that retail traders might react emotionally in the short term.

The overarching conclusion is that traders differentiate between significant financial advancements and mere symbolic events. Although Swell’s global reach and institutional partnerships are noteworthy, they rarely generate headlines that impact the market. In contrast, the possibility of a BlackRock XRP ETF would have much larger implications for investor accessibility, liquidity, and long-term valuation.

Market participants will likely continue to look for signs of progress in institutional integration as Ripple’s Swell 2025 conference in New York approaches. However, until an ETF or regulatory milestone is officially announced, expectations for substantial price movements remain low.