Canadian firm Rakuten Kobo Inc. has unveiled its latest e-readers with color displays – the Kobo Clara Colour and the Kobo Libra Colour.

These devices are the company’s first foray into the world of colored e-readers, and they are priced at $149.99 and $219.99, respectively.

The new e-readers are designed with the same sleek look as their black-and-white predecessors, the Kobo Libra 2 and Kobo Clara 2E, but with the addition of colorful screens. The company claims that the devices can last up to 42 days on a single charge, based on 30 minutes of daily reading at 30 percent screen brightness with Wi-Fi and Bluetooth turned off.

The Kobo Libra Colour, which is compatible with the Kobo Stylus 2 (sold separately for $69.99), has a 7-inch screen and 32GB of storage. The Kobo Clara Colour, on the other hand, has a 6-inch display and 16GB of storage. Both devices feature E Ink’s newest Kaledio color screen technology, which transitions from a 300ppi grayscale resolution to 150ppi in color mode. The color palette of the screens is subtle and pastel-like. Furthermore, both devices are IPX8 certified, meaning they can withstand submersion in water for up to an hour at depths under two meters.

The brand also introduced a new black and white e-reader, the Kobo Clara BW, priced at $129.99. Additionally, recycled material covers with built-in stands are available for purchase for all three new devices.

Pre-orders for all three devices begin on April 10, with sales starting on April 30.