Genius Group Purchases $10M in Bitcoin, Strengthens Bitcoin-First Strategy

Genius Group, an AI education company, is going big with its investment strategy and has bought $10m worth of Bitcoin.

Arslan Butt•Wednesday, January 1, 2025•2 min read

Genius Group, an AI education company, is going big with its investment strategy and has bought $10m worth of Bitcoin.

This is a major milestone in their “bitcoin first” approach where they are prioritising cryptocurrency as an asset for their reserves. With a growing Bitcoin portfolio they will be allocating 90%+ of their reserves to BTC.

As part of their overall strategy they now hold 319.4 BTC bought at an average price of $93,919 per Bitcoin. This latest purchase brings their total Bitcoin spend to $30m. They have a target of $120m in BTC which is just the beginning of their Bitcoin journey.

Expanding Bitcoin Reserves with Strategic Purchases

Adding Bitcoin to their financial strategy is not just about diversification but about increasing shareholder value. The company with 5.4m users across 100 countries believes Bitcoin’s growth aligns with their long term goals.

Roger Hamilton, CEO of Genius Group, said “We’re excited to have reached this milestone in under 2 months of launching our bitcoin reserve strategy. We’re looking at other ways to grow our bitcoin holdings elsewhere.”

Key Details:

Total Bitcoin Holdings: 319.4 BTC
Recent Bitcoin Purchase: $10 million
Average Purchase Price: $93,919 per BTC
Investment Goal: $120 million in BTC reserves

Genius Group will be keeping investors informed of their Bitcoin moves by including cryptocurrency updates in their financial reports from 2025. This could be a trend for other companies to follow in the coming year.

Bitcoin Adoption on the Rise Among Corporations

Genius Group’s bitcoin first approach puts them in the growing list of companies that are allocating a big chunk of their reserves to cryptocurrency. Others are MicroStrategy, Semler Scientific and Metaplanet.

According to industry insiders, including Mike Belshe, CEO of BitGo, more will follow in 2025. Belshe has been talking to several companies about Bitcoin investment and thinks it will go mainstream with corporate Bitcoin adoption as a normal financial strategy.

Watch this space for more companies big and small to announce their bitcoin buys as part of their asset allocation in the coming months.

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ABOUT THE AUTHOR See More

Arslan Butt

Lead Markets Analyst – Multi-Asset (FX, Commodities, Crypto)

Arslan Butt serves as the Lead Commodities and Indices Analyst, bringing a wealth of expertise to the field. With an MBA in Behavioral Finance and active progress towards a Ph.D., Arslan possesses a deep understanding of market dynamics. His professional journey includes a significant role as a senior analyst at a leading brokerage firm, complementing his extensive experience as a market analyst and day trader. Adept in educating others, Arslan has a commendable track record as an instructor and public speaker. His incisive analyses, particularly within the realms of cryptocurrency and forex markets, are showcased across esteemed financial publications such as ForexCrunch, InsideBitcoins, and EconomyWatch, solidifying his reputation in the financial community.