Quick overview

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Investors are anticipating Apple’s biggest product event of the year, which is expected to be the next spark for its recently revived stock, but it might end up disappointing.

Apple shares rose another 3.3 percent last week following an antitrust ruling that allowed the iPhone manufacturer to continue receiving billions of dollars from Alphabet search payments, after the company’s best month in over a year in August, helped by relief from President Donald Trump’s tariffs. Shares dropped less than 1 percent yesterday.

APPL is believed to have limited potential for further gains after rising by $430 billion in market value since the end of July, with the company’s artificial intelligence strategy still under scrutiny, barring a surprise at Tuesday’s unveiling.

The iPhone 17 lineup, expected to include a new, slimmer model, is likely to be unveiled by Apple. There are also plans for improved versions of the Apple Watch and Vision Pro headset. The main question is whether these updates will be enough to boost growth, which has lagged behind its peers for some time.

This issue is especially urgent now, given the lack of more advanced AI features and the anticipated major changes over the next few years, such as the 2026 launch of a foldable iPhone.

Historically, since Apple shares often decline on the days of new iPhone releases, the odds are not in the bulls’ favor, at least in the near future. Additionally, in the era of AI, there is a risk that the event might raise more concerns about its slower growth and high stock market multiple if it cannot convince investors that it is making sufficient progress in developing technology-based features.