Whales Sell While Corporates Buy as Bitcoin Investors Float in Profit

Bitcoin’s current market behavior reveals a notable shift in ownership.

Written by: Sophia Cruz • Friday, July 4, 2025 • 2 min read

• Last updated: Friday, July 4, 2025

Quick overview

Whale investors have sold over 500,000 BTC, but institutional buyers are absorbing the supply without causing a price collapse.
This shift indicates Bitcoin is increasingly seen as a long-term strategic asset, providing a price floor and reinforcing its role in modern balance sheets.
Most Bitcoin holders are in profit, with many sitting on gains exceeding 125%, while daily sell-offs remain low compared to previous cycles.
The market is showing signs of stability, with long-term holders accumulating BTC and corporate buyers stepping in, suggesting potential for sustainable growth.

Bitcoin’s current market behavior reveals a notable shift in ownership.

While whale investors have been offloading significant amounts of BTC, institutional buyers have stepped in to absorb the supply. Over the past year, more than 500,000 BTC have been sold by whales. Rather than triggering a price collapse, these sales have been met with strong demand from corporations, ETFs, and asset managers.

This shift indicates that Bitcoin is increasingly viewed as a long-term strategic asset rather than a speculative tool. Institutional buyers are not only providing a price floor but also reinforcing the idea that Bitcoin has a role in modern balance sheets. For brokers, this is a key signal of growing maturity in the digital asset space.

At the same time, on-chain data shows that the majority of Bitcoin holders are deep in profit. According to recent metrics, many investors are sitting on gains exceeding 125 percent. The market’s total unrealized profit is estimated to be over one trillion dollars, yet profit-taking remains subdued. Daily sell-offs are currently under the one billion dollar mark, significantly lower than in previous bullish cycles.

What’s more, long-term holders continue to accumulate, with nearly 14.7 million BTC now held in wallets that have not moved their coins for extended periods. This strong holding behavior limits supply in circulation and contributes to reduced volatility.

The picture that emerges is one of a quietly strengthening market. While whales exit, corporations step in. While prices consolidate, holders remain confident. This suggests that Bitcoin may be entering a new phase of stability, one that is less reactive to retail emotion and more guided by institutional strategy.

Furthermore, this is a valuable development. It opens the door for more structured exposure to Bitcoin in client portfolios. The growing presence of corporate buyers and the calm stance of existing investors suggest that the asset is better positioned for sustainable growth, especially as broader market conditions evolve.

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ABOUT THE AUTHOR See More

Sophia Cruz

Financial Writer - Asian & European Desks

Sophia is an experienced writer, reporter and newsdesk member, mostly on the financial sectors. For the past 5 years Sophia has covered a wide variety of topics such as the financial markets, economics, technology, fin-tech and trading. Sophia has been a part of the FX Leaders team since 2017 and works on producing valuable content and information for traders of all levels of experience.