Tokyo’s Metaplanet Plans $3.7B Bitcoin Push to Rival MicroStrategy

Metaplanet Inc., a company based in Tokyo and led by Simon Gerovich, started selling shares to buy $837 million in Bitcoin with the goal

Written by: Sophia Cruz • Wednesday, August 27, 2025 • 2 min read

• Last updated: Wednesday, August 27, 2025

Quick overview

Metaplanet Inc. plans to raise $3.7 billion through a share proposal to acquire Bitcoin, aiming to surpass MicroStrategy's holdings by 2027.
The company's stock price has increased, indicating a successful strategy to attract more investors interested in Bitcoin.
Metaplanet's inclusion in the FTSE Japan Index may encourage other Bitcoin-focused companies to enter major benchmarks and provide regulated BTC exposure.
Analysts predict a rise in corporate Bitcoin treasury initiatives, highlighting the growing integration of Bitcoin into traditional investment strategies.

Metaplanet Inc., a company based in Tokyo and led by Simon Gerovich, started selling shares to buy $837 million in Bitcoin with the goal of increasing its BTC holdings by 2027.

Japan’s Metaplanet Inc. recently announced a massive share proposal to acquire Bitcoin (BTC) worth up to $3.7 billion. The proposal is specifically designed to eventually control more Bitcoin than MicroStrategy. The company has announced the issuance of new shares with the sole purpose of buying Bitcoin led by President Simon Gerovich.

The increase in Metaplanet’s stock price shows that the issuance was meant to get more people to trade. The goal of the permanent preferred stock issue is to help people buy Bitcoin. There hasn’t been any news about how altcoins will be distributed.

The effort could make more people want to buy Bitcoin and change how people feel about the market. Metaplanet is still focused on Bitcoin, knowing that MicroStrategy and other similar accumulation tactics make investors more interested.

The FTSE Japan Index now includes Metaplanet, which opens the door for other Bitcoin-forward enterprises to join major benchmarks and sets up a regulated way for people to get BTC exposure. Institutional capital might get indirect exposure to Bitcoin by flowing into Metaplanet through passive flows into the FTSE indices.

As more companies use Bitcoin treasury techniques, it is become harder to tell the difference between traditional stock investments and Bitcoin exposure. The FTSE listing of Metaplanet could be a good example for other companies that want to find a balance between being part of the mainstream market and running a Bitcoin treasury.

Analysts think that more corporations will unveil Bitcoin treasury efforts in the next few months. This rising acceptability by institutions, together with new ways of funding, makes it likely that corporate Bitcoin holdings will become more important in both the equity and Bitcoin markets.

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ABOUT THE AUTHOR See More

Sophia Cruz

Financial Writer - Asian & European Desks

Sophia is an experienced writer, reporter and newsdesk member, mostly on the financial sectors. For the past 5 years Sophia has covered a wide variety of topics such as the financial markets, economics, technology, fin-tech and trading. Sophia has been a part of the FX Leaders team since 2017 and works on producing valuable content and information for traders of all levels of experience.