Google Stock Extends Record to $240 on Pixel Momentum, Apple Disappoints

A favorable court decision, solid results, and Apple's missteps all contributed to Alphabet's (NASDAQ: GOOGL) stock rising to new record...

Google earnings will be released tomorrow after US markets close

Quick overview

  • Alphabet's shares reached record highs, climbing from $212 to over $240, driven by a favorable court ruling and strong earnings.
  • A recent antitrust ruling allowed Google to continue using its Chrome browser, providing relief while imposing some restrictions on exclusive contracts.
  • Apple's disappointing product launch led to a shift in investor interest towards Google, boosting sales of its Pixel smartphones.
  • Alphabet's Q2 earnings exceeded expectations, with significant revenue growth in Google Cloud and YouTube, reinforcing its strong market position.

A favorable court decision, solid results, and Apple’s missteps all contributed to Alphabet’s (NASDAQ: GOOGL) stock rising to new record highs this week.

Google Stock Breaks Records Amid Court Win and Apple Weakness

Alphabet (NASDAQ: GOOGL), the parent company of Google, has seen its shares hit fresh all-time highs, climbing from $212 to $229.74 last week and breaking above $240 on Tuesday. The momentum was fueled by a favorable antitrust ruling, strong quarterly results, and shifting dynamics in the smartphone market following Apple’s underwhelming iPhone 17 launch.

GOOGL Chart Daily – The Uptrend Is Picking Up PaceChart GOOGL, D1, 2025.09.09 23:18 UTC, MetaQuotes Ltd., MetaTrader 5, Demo

Antitrust Case Provides Relief Rally

Alphabet’s surge was triggered by the latest decision in the U.S. government’s antitrust case targeting its internet search dominance. While the market had braced for a harsher outcome, U.S. District Judge Amit Mehta allowed Google to continue using its widely adopted Chrome browser—a major victory for the company.

However, the court imposed restrictions to limit anti-competitive behavior. Google will no longer be allowed to sign exclusive search engine contracts and must share certain search data with rivals. Analysts say the ruling avoids the worst-case scenario while ensuring a more competitive market landscape.

Apple Stumbles, Google Gains Ground

Alphabet’s gains were further amplified by Apple’s disappointing product event, which failed to excite investors. Apple stock slipped, while Google stock benefited as traders rotated into its shares.

Google’s Pixel smartphones have been capitalizing on this shift. Between H1 2024 and H1 2025, Pixel sales of high-end devices doubled globally, led by the Pixel 9 lineup. In the U.S., Pixel’s expanding market share coincides with the iPhone’s slowdown, positioning it as a strong alternative. Analysts note that Samsung and Chinese brands like Xiaomi and Huawei also stand to benefit from Apple’s missteps, especially in price-sensitive regions.

Alphabet Earnings Exceed Expectations

Alphabet’s Q2 earnings reinforced the bullish sentiment. Revenue excluding traffic acquisition costs reached $81.2 billion, surpassing Wall Street forecasts, while adjusted EPS came in at $2.31.

Google Cloud led the way with $13.6 billion in revenue, underscoring demand for AI-driven infrastructure. YouTube also delivered, with ad revenue rising 13% year-over-year to $9.8 billion, reaffirming Google’s strength in digital advertising.

Outlook: Strong Position, New Challenges

While litigation risks remain and regulatory restrictions could tighten further, Alphabet’s combination of strong financial performance, resilience in advertising, and rising hardware momentum through Pixel provide a solid growth narrative. The company’s ability to leverage AI across cloud services, advertising, and consumer products suggests that momentum may continue, even as rivals and regulators keep the pressure on.

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Skerdian Meta
Lead Analyst
Skerdian Meta Lead Analyst. Skerdian is a professional Forex trader and a market analyst. He has been actively engaged in market analysis for the past 11 years. Before becoming our head analyst, Skerdian served as a trader and market analyst in Saxo Bank's local branch, Aksioner. Skerdian specialized in experimenting with developing models and hands-on trading. Skerdian has a masters degree in finance and investment.

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