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Ally Invest Review

Edited by: Louis Schoeman

Ally Invest Review


Overall, Ally Invest Review is considered low risk, with a Trust Score of 94 out of 100. The broker is licensed by three Tier-1 Regulators (highly trusted), zero Tier-2 Regulators (trusted), zero Tier-3 Regulators (average risk), and zero Tier-4 Regulators (high risk). 


Ally Invest Review – 13 key points quick overview:

  1. ☑️Overview
  2. ☑️At a Glance
  3. ☑️Ally Invest Account Types 
  4. ☑️How to Open an Ally Invest Account 
  5. ☑️Ally Invest Deposit and Withdrawal  
  6. ☑️Trading Instruments and Products 
  7. ☑️Ally Invest Trading Platforms and Software 
  8. ☑️Spreads and Fees 
  9. ☑️Leverage and Margin 
  10. ☑️Educational Resources 
  11. ☑️Pros and Cons 
  12. ☑️Security Measures 
  13. ☑️Conclusion 




Ally Invest Overview


Ally Invest is a subsidiary of Ally Financial and was founded in 2005 by TradeKing, an online broker known for its low-cost trading and user-friendly platforms.  

In 2016, Ally Financial acquired TradeKing and rebranded it as Ally Invest, expanding its capabilities while maintaining TradeKing’s focus on low-cost trading and investor education. They offer commission-free stock and ETF trading, serving self-directed and active traders. 


Its platforms feature powerful charting tools, real-time market data, and a range of research and analytical resources. The company also focuses on investor education through tutorials, webinars, and articles.  

Today, the broker is a trusted and respected brokerage, offering a combination of low-cost trading with extensive resources. It continues to expand its services while assisting investors in achieving their financial goals. 


What differentiates Ally Invest from other brokerages?

Furthermore, the broker offers low-cost trading, broad instructional materials, and smooth transfers via interaction with Ally Bank.


Can I use Ally Invest’s services if I am not a US resident?

Indeed, unfortunately, no. They are only available to citizens of the United States, with few exceptions.

At a Glance

🗓 Established Year2016
⚖️ Regulation and LicensesNFA, FINRA, SEC
🪪 Ease of Use Rating3/5
📞 Support Hours24/7
💻 Trading PlatformsAlly Invest Web, Ally Invest App, Ally Invest Live, MetaTrader 4
🛍 Account TypesMargin Account
🤝 Base CurrenciesUSD
📊 SpreadsFrom 1 – 2 pips
📈 Leverage1:50
💸 Currency Pairs80; major, minor, and exotic pairs
💳 Minimum DepositFrom 0 USD (Self-directed Cash Account), 2,000 (Self-directed Margin Account)
🚫 Inactivity FeeNone
🗣 Website LanguagesEnglish
💰 Fees and CommissionsSpreads from 1 pip, commissions from $0.5 on Options
✅ Affiliate ProgramYes
🏦 Banned CountriesMost, except the United States
✔️ ScalpingYes
📉 HedgingYes
🎉 Trading InstrumentsForex, cryptocurrencies, shares, ETFs, options, bonds, mutual funds
🎖 Open an Account👉 Open Account


Ally Invest Account Types 

Ally Invest Account Types 


Margin – Self-Directed TradingMargin – Robo PortfoliosMargin – Personal Advice
✅ AvailabilityAll; ideal for casual and professional tradersAll; ideal for algorithmic tradersAll; ideal for traders and investors who want a personalized approach to investing
🛍 MarketsAllAllAll
💸 CommissionsFrom $1 on bonds0.30% annual advisory fee0.85% annual advisory fee
💻 PlatformsAllAllAll
📊 Trade SizeVariable according to marketVariable according to marketVariable according to market
📈 Leverage1:50--
💰 Minimum Deposit2,000 USD100 USDPersonalized
🎖 Open an Account👉 Open Account👉 Open Account👉 Open Account


Margin Account 

The broker offers a margin account, allowing investors to borrow against their portfolio value to increase buying power. This allows purchasing new securities or funds withdrawals, using current securities as collateral.  

However, margin trading can lead to substantial losses, especially if market prices drop. The account offers tiered interest rates, and borrowers should know potential margin calls. 


Self-Directed Trading 

The broker’s Self-Directed Trading account offers zero-fee transactions on qualifying assets, allowing independent investors to conduct market research, analyze portfolios, and execute trades anytime. It offers commission-free ETFs, stocks, options, bonds, and mutual funds and has no minimums.  

They also provide a $75 credit for transfer costs for accounts above $2,500, making it an attractive investment consolidation option. 


Robo Portfolios 

Additionally, Robo Portfolios combine human knowledge and technology for a simplified investment experience. Starting at $100, the team designs manages, and rebalances these portfolios with minimal investor involvement. Options include cash-enhanced portfolios with 30% funds allocation, no advisory fees, and market-focused portfolios with market-focused investments.


Personal Advice 

Moreover, Personal Advice provides individuals with personalized financial planning and investing strategies, connecting them with expert advisers. The program focuses on personal objectives like early retirement and wealth accumulation, with advisers acting as fiduciaries. Furthermore, the service requires a minimum of $100,000 in investable assets and an annual advisory fee of up to 0.85%.


Demo Account 

Furthermore, the Demo Account offers a risk-free way for customers to try trading techniques and study the platform’s features. With $50,000 in virtual funds, users can practice transactions across various asset classes and access real-time market data.


Are there any limits on which markets I may access using Ally Invest’s account types?

No, their account types, such as Margin – Self-Directed Trading and Margin – Robo Portfolios, provide access to all markets, enabling traders to diversify their portfolios across many assets.


Are there any account categories offered specifically to experienced traders at Ally Invest?

Yes, they provide Margin – Margin-personal advice accounts for traders and investors looking for customized financial planning and strategies from qualified advisors.

How To Open an Ally Invest Account step by step

To register an account with Ally Invest, follow these steps: 


Step 1: Click on the “Start Trading”

To begin the account opening procedure, visit the website and click on the “Start Trading” section. 


How To Open an Ally Invest Account step 1


Step 2: Fill out the online application

Fill out the online application form with your personal information, including your name, address, Social Security number, job status, and financial circumstances. 


Answer questions about your investing history and aspirations to help Ally Invest better understand your trading preferences and risk tolerance. 


Accept the terms and conditions, and examine agreements and disclosures for your selected account type. 

Submit your application for consideration. The broker may demand further paperwork to verify your identity or financial information, so be ready to supply it if required. 


Once your application has been granted, you may fill your account by transferring funds from a bank account, rolling over a retirement account, or moving assets from another brokerage. The minimum deposit required varies according to the account type. 


After financing your account, you may begin trading or investing using the features and tools available for your chosen account type. 

Use their educational materials, tools, and customer service to properly manage your assets for continuous assistance. 


How To Open an Ally Invest Account step 2


Does Ally Invest provide demo or practice accounts for new users?

Yes, they offer a trial account with virtual funds.


How long does it take for my Ally Invest account to be authorized after an application?

Once you submit your application, the broker usually conducts account approvals within a few business days, depending on the verification procedure.

Ally Invest Deposit and Withdrawal

Ally Invest Deposit & Withdrawal


💳 Payment Method🏛 Country⚖️ Currencies Accepted⏰ Processing Time
ChecksAllMulti-currencyUp to 3 days
Wire TransferAllMulti-currencyUp to 10 days
ACHUnited StatesMulti-currencyUp to 3 days
Bank TransfersAllMulti-currencyWithin a few minutes



How to Deposit using Bank Wire Step by Step

✅Obtain wiring instructions from the website or customer service. This will contain their bank’s name, routing number, and individual account number. 

✅Begin the wire transfer via your bank, providing all of the essential information. 


How to Deposit using Checks Step by Step

✅Sign the reverse of the cheque and write “For Deposit Only.” 

✅To photograph the front and back of the check, use the “Mobile Check Deposit” option in the mobile app. 

✅To submit your deposit, follow the app’s instructions. 


How to Deposit using ACH Step-by-Step

✅Connect your external bank account to your account. This might include entering your bank’s routing and account details. 

✅Start an ACH transfer via the website or app, specifying your associated external bank account and the amount. 


How to Deposit using Internal Bank Transfers Step by Step

✅Log into your account. 

✅Navigate to the transfer section. 

✅Choose the option to transfer from your associated Ally Bank account and enter the amount. 



How to Withdraw using Bank Wire Step by Step

✅Get Ally Invest’s wiring instructions. 

✅Request a wire withdrawal from your account, including your recipient bank’s information and the amount. 

✅ETFs – the broker offers a wide variety of Exchange-Traded Funds (ETFs) across various sectors, industries, and geographies, providing cost-effective options for investors seeking diversity with low risk. These commission-free ETFs can be purchased and sold like stocks, allowing portfolio development based on individual beliefs or investing themes. 

✅Options – Ally Invest offers options trading with a low commission cost and a 50¢ per contract fee, allowing investors to leverage assets and control risks. Options provide the right to purchase or sell an asset at a specified price, reducing losses with minimal funds expenditure. 

✅Bonds – Ally Invest sells bonds as a lower-risk investment, ideal for investors seeking to lend money in exchange for interest payments. Before purchasing, investors should understand the bond’s features, as higher interest rates often indicate more risk. 

✅Mutual Funds – Ally Invest offers investors over 17,000 mutual funds to diversify their portfolios, offering a less risky approach due to their aggregation of funds from multiple investors. Despite potential fees, mutual funds remain a popular choice. 


Does Ally Invest provide commission-free trading for equities and ETFs?

Yes, the broker offers commission-free transactions on qualified US securities and market-leading ETFs.


Is there a limit to the amount of mutual funds accessible for trading with Ally Invest?

No, Ally Invest offers over 17,000 mutual funds.


Ally Invest Trading Platforms and Software 


Ally Invest Trading Platforms and Software


Ally Invest offers various platforms to cater to traders’ needs and skill levels. Their web-based platform offers configurable charts, news feeds, and research tools for average investors.  


Ally Invest Live offers advanced charting, technical indicators, and real-time streaming quotations for active traders.  

Furthermore, Ally Invest’s mobile applications for iOS and Android enable seamless trading on the go. For forex enthusiasts, Ally Invest interfaces with MetaTrader 4, a platform known for its advanced technical analysis capabilities. 


Can I modify the layout of Ally Invest’s trading platforms?

Yes, Ally Invest enables customers to modify the layout of their trading platforms.


Can I use third-party trading tools and plugins on Ally Invest’s platforms?

Yes, Ally Invest allows for connectivity with third-party trading tools and plugins.


Spreads and Fees 

Spreads and Fees



Ally Invest charges Forex traders with competitive spreads of 1-2 pips, allowing them to profit from price changes in over 80 currency pairs, gold, and silver, thanks to advanced platforms and premium charting tools. 



Ally Invest offers commission-free trading for equities and ETFs on qualifying US securities and market leaders’ commission-free ETFs, including socially responsible funds.  


This cost-effective portfolio diversification and plan execution is achieved through options trading, which has a minimal 50¢ per contract cost, allowing investors to leverage their holdings or hedge against market swings. 

Ally Invest offers a flat $1 bond price with a minimum of $10 and a maximum of $250 per transaction, providing a predictable pricing structure for fixed-income investors and mutual fund transactions. 


Advisory Fees 

Additionally, Ally Invest offers managed portfolios with competitive advice costs, including the Cash-Enhanced Portfolio with a 0% advisory fee, the Market-Focused Portfolio with a 0.30% yearly fee, and Personal Advice services with a blended annual advisory fee ranging from 0.75% to 0.85%. These options provide tailored investment strategies and financial planning.


Overnight Fees 

Forex positions overnight require payment or interest at the market rate, determined by the currency pair and long or short position. In addition, Ally Invest charges interest on borrowed funds for asset purchases, which changes with account amount and margin tier. 


Deposit and Withdrawal Fees 

Moreover, Ally Invest charges deposit and withdrawal fees for transactions across Self-Directed Trading, Robo Portfolios, and Personal Advice accounts. Personal Advice customers are exempt from fees for outbound domestic wire transfers and check withdrawals, highlighting the premium services offered to managed portfolios.


Additionally, incoming wires from Ally Bank are free, and a $30 fee is charged for returned ACH and checks, with exemptions available for Personal Advice account users. This pricing structure covers administrative expenses and offers fee exemptions for full consulting services.


Inactivity Fees 

Ally Invest does not charge any inactivity fees. 


Currency Conversion Fees 

When depositing funds in a currency other than USD, Ally Invest converts them to USD, subjecting the transaction to a currency conversion fee.  


Typically, this fee is determined as a percentage of the converted amount. Similarly, when buying or selling stocks priced in a currency other than USD, Ally Invest applies a fee for the currency conversion involved in the transaction. 


Other Fees 

The broker offers a clear pricing structure across all services and transactions. Cashiering costs for check stop payments and outbound wires vary by account type but are eliminated for Personal Advice customers, demonstrating Ally’s dedication to offering value.  

Account service fees, such as those for tax document requests or print statements, are explicitly defined, with certain fees eliminated for particular account types, ensuring that investors are fully aware of any possible expenses. 


How does Ally Invest’s fee structure compare to other brokerage firms in the industry?

The broker has reasonable rates compared to other brokerages, including commission-free trading and low pricing for options trading and managed portfolios.


Does Ally Invest charge fees for trading stocks and ETFs?

Furthermore, they offer commission-free trading on qualified US equities and market-leading ETFs.


Leverage and Margin 

The broker allows customers to borrow funds from the brokerage business to buy assets through margin trading. However, this trading has risks, including severe losses exceeding the deposited funds, margin calls, and forced liquidation of stocks.  


Furthermore, margin calls occur when an account’s equity falls below the required maintenance margin, forcing the brokerage company to sell assets and impose additional financial responsibilities. 


In addition, investors cannot choose which assets are sold during margin calls, and brokerage companies can raise home maintenance margin requirements without prior notice. Interest rates are determined daily and are subject to change. 


Can I change my margin settings with Ally Invest?

Yes, clients may customize their margin settings.


Can I transfer from margin to cash accounts with Ally Invest?

Yes, users may switch between margin and cash accounts.


Educational Resources 

Educational Resources


Ally Invest offers the following educational resources:

“Articles and Guides – Ally Invest offers a variety of articles and tutorials covering the fundamentals of investing, trading tactics, market research, and financial planning. Additionally,


Market Commentary informs investors on current market circumstances, economic data, and probable effects on investment portfolios. Furthermore,

Interactive Tools – Ally Invest’s interactive tools aim to improve the investing experience by offering hands-on learning opportunities. Moreover,


Calculators are an important tool for planning and decision-making. Ally Invest provides calculators that may assist investors with various calculations, including determining retirement savings requirements and calculating the effect of compound interest on assets. Furthermore,

Webinars and Live Events – Ally Invest conducts webinars and live events where financial professionals address various subjects, such as market trends, investing techniques, and economic outlooks. Additionally,


Wallet Wise Program is part of Ally Invest’s commitment to financial education, and it provides free online courses and information on important financial issues, including budgeting, investing, credit, and car finance. Moreover,

Moreover, Adventures with Money teaches financial principles via interesting material and narrative. This resource seeks to make learning about money and investing more accessible and entertaining, educating investors of all ages on the value of financial planning and investment management.”


Does Ally Invest provide individualized instructional help to traders?

Yes, the broker offers personalized help via its Personal Advice services.


Can traders use Ally Invest’s instructional materials without creating an account?

Yes, its educational resources are accessible to all visitors to its website, enabling them to read articles, guides, and other information before choosing whether to register an account and begin trading.


Pros and Cons

✔️ Pros❌ Cons
The extensive educational resources are ideal for novices and those looking to improve their abilitiesAlly Invest is not accessible to residents outside of the United States (with limited exceptions).
The opportunity to trade fractional shares makes investment more accessible by allowing for the acquisition of smaller amounts of stockThe restricted variety of mutual funds might dissuade individuals with mutual fund-heavy strategies
There are several trading platforms available to meet the demands of different investors and degrees of expertiseAlly Invest may not be suited for directly trading equities listed on international exchanges
Ally Invest is well-established and respectable, with the backing of Ally FinancialOptions trading costs are greater than those charged by certain firms
There are no account inactivity penalties for inactive accountsPlatform constraints could render it unsuitable for day traders
Dedicated customer support is available via a variety of channels
Commission-free stock and ETF transactions are an invaluable advantage for cost-conscious investors
The integration with Ally Bank enables easy transfers between banking and investing accounts
There is a practice account that provides risk-free learning and platform familiarization
Ally Invest's competitive margin rates appeal to customers who use margin trading


Security Measures 

In addition to these measures, they conduct regular security evaluations and vulnerability testing to strengthen defenses.  


They also offer instructional tools for online security practices. The broker is SIPC-insured, protecting up to specific levels in case of brokerage failure. 


Are there other security features available to clients to help secure their accounts?

“Yes, they provide two-factor authentication as an added layer of security to prevent unauthorized access to client accounts and sensitive information. Additionally,”


Does Ally Invest provide any assurances or compensation in the event of a security breach?

While the broker takes considerable precautions to protect client accounts and data, it does not provide specific assurances or compensation in the case of a security breach.


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“In our experience, they provide an appealing platform for forex and CFD trading, backed by a robust regulatory framework and a reputable reputation in the financial sector. Additionally, our findings show that its commission-free stock and ETF trading, rich instructional materials, and connectivity.


While they allow you to trade equities, their systems may not be optimized for the speed and tools necessary for active day trading. Therefore, specialized day trading brokers will be a better choice. 

Withdrawals from the broker can take up to three business days, depending on the withdrawal method and the destination bank’s processing timeframes. 

Their minimum deposit varies by account type, ranging from $0 for a Self-directed Cash Account to $2,000 for a Self-directed Margin Account. 

Yes, the broker provides a range of retirement accounts, such as Traditional, Roth, and SEP IRAs. 

Yes, the broker is regarded as a safe broker since it is licensed by respected agencies such as the NFA, FINRA, and SEC, and it uses strong security measures to secure clients’ assets and personal information. 

Yes, they offer a specialized forex trading platform. They provide a variety of currency pairings and competitive spreads for FX trading. 

The broker allows you to trade various financial assets, including Forex, cryptocurrencies, stocks, ETFs, options, bonds, and mutual funds. 

Yes, client deposits in an brokerage account are covered by SIPC insurance. However, it is crucial to understand that SIPC insurance does not cover losses caused by market movements. 

The broker is based in the United States, and headquartered in Charlotte, North Carolina. 

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