Burger King is one of the biggest names in fast food and also one of the biggest mainstream brands to embrace crypto. A few weeks after launching its very own NFT collection, the leading burger chain has announced a partnership with Robinhood to distribute crypto rewards to its US-based customers.

The campaign, which will run from 1 November till 21 November, will enable Royal Perks members who spend over $5 on the Burger King app to earn a random coin from a reward pool. Customers making in-store purchases can also participate in the campaign by using “My Code” in the participating outlets. In the reward pool are 20 Bitcoin, 200 Ethereum and 2 million Dogecoin up for grabs. Of course, to claim the reward, customers will need a crypto account with Robinhood.

This partnership makes Burger King a crypto-savvy brand in the US, coming at the right time when more users are keen on buying and trading digital currencies. In addition to its digital collectibles, Burger King Brazil had started accepting payments in Dogecoin for its dog-food snack a few months ago.

And for Robinhood, it is a great opportunity to onboard new users into the crypto space, which could spur more transaction revenue. At its most recent earnings call, the popular fintech app had noted a sharp drop in crypto transaction revenues during Q3 from Q2, possibly on account of a bearish mood in the wider crypto market over regulatory concerns.

Another interesting beneficiary of this partnership is likely to be the popular memecoin Dogecoin. At a time when it is facing stiff competition from its largest rival, Shiba Inu, which has soared past the original meme token to have a larger market cap, Burger King’s crypto promotion could revive interest in DOGE among Robinhood users once again, after having propelled it into the spotlight at the beginning of this year.