Burger King Gives Away Crypto Tokens in New Promotion
Burger King is launching a new crypto promotion in partnership with Robinhood that gives anyone who purchases more than $5 worth of Burger King products the chance to win some crypto tokens. The available tokens include Dogecoin, Bitcoin, and Ethereum.
How the Promotion Works
If entrants win crypto tokens, they will need a Robinhood account in order to claim their prize.
Burger King is running the promotion until November 21st. The event may end sooner if the advertised supply of crypto runs out ahead of time. Entrants are allowed to claim a prize every single day, but they are limited to one prize each day. According to Burger King’s website, the prizes have to be claimed by December 17th to be valid.
Purchases that count towards the promotion must be made on the restaurant’s online app as part of its royalty perks programming. The majority of those who enter the contest will receive Dogecoin. Burger King is giving away 2 million DOGE, as well as 200 ETH and 20 BTC.
Obviously, the tokens being given out heavily favor Dogecoin, since its tokens are considerably cheaper than the Bitcoin or Ethereum ones.
According to a statement from Burger King, the promotion was designed “to bring crypto to our guests in a way that was accessible and digestible.”
The Robinhood platform should be seeing a lot of new visitors through this promotion. Even if they are the ones paying for all the crypto being given out, new traffic to their exchange platform should give them a major boost and pay for the promotion on its own. The Robinhood IPO has suffered recently according to its quarterly results, resulting from a share price slide. A recent new feature allows the platform’s users to receive recurring payments, and this is just another way Robinhood is looking to draw in customers to its struggling platform. Those invested in the platform will be watching closely to see if this promotion spurs new interest in Robinhood and improves its IPO moving forward.
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