Temu stops shipping products from China to U.S. Shoppers
Temu, a Chinese discount retailer, altered its business strategy in the United States when the Trump administration's new regulations
Quick overview
- Temu has adjusted its business strategy in the U.S. due to new regulations on low-value shipments imposed by the Trump administration.
- Products previously shipped directly from China are now marked as out of stock, with listings for U.S.-based retail establishments instead.
- The company has halted its aggressive advertising and raised prices to avoid higher tariffs, while claiming that prices for U.S. consumers remain unchanged.
- Temu aims to support local retailers by recruiting U.S. sellers and eliminating import charges for goods sold within the country.
Temu, a Chinese discount retailer, altered its business strategy in the United States when the Trump administration’s new regulations on low-value shipments went into effect on Friday. Temu has changed its app and website to show listings for products shipped from the United States-based retail establishments.
Items that were previously all over the website and shipped directly from China are now marked as out of stock.
Temu established a reputation as a destination for extremely low-cost goods coming straight from China. The de minimis rule, which permits low prices, has allowed duty-free entry into the country for goods valued at $800 or less since 2016.
Temu has been forced to raise prices, halt its aggressive online advertising campaign, and now change the range of products available to American consumers to avoid higher levies because of the end of de minimis and Trump’s new 145 percent tariffs on China. According to a Temu representative, local vendors now handle all US sales, which are completed “from within the country.”
Temu stated that prices for US consumers “remain unchanged.” The company’s spokesperson said Temu has been actively recruiting US sellers to join the platform.”
The change is intended to assist neighborhood retailers in expanding their clientele and growing their enterprises. Customers who tried to buy Temu products shipped from China before the change were met with “import charges” ranging from 130 percent to 150 percent.
The fees more than doubled the price of many orders and often cost more than the individual item. Temu claims “no import charges” and “no additional charges upon delivery” for local goods.
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