Hertz Stock Defies Poor Earnings as HTZ Surges 13% Despite Legal Woes

Despite dismal fundamentals, Global Holdings' shares saw a strong increase today, demonstrating investors' willingness to take on risk.

Hertz Rides Momentum to Multi-Day Surge, Up Nearly 300% Since April

Quick overview

  • Global Holdings shares rallied sharply, indicating strong investor risk appetite despite weak fundamentals.
  • Hertz Global Holdings saw a nearly 12% increase in share price, driven by market optimism and strong buying pressure.
  • Billionaire investor Bill Ackman's 20% stake in Hertz has significantly boosted the stock's value, despite ongoing operational challenges.
  • Hertz continues to face serious legal and financial issues, including negative EBIT and EBITDA margins, raising concerns about its long-term viability.

Despite dismal fundamentals, Global Holdings’ shares saw a strong increase today, demonstrating investors’ willingness to take on risk.

Hertz Shares Leap on Market Optimism

Hertz Global Holdings (NASDAQ: HTZ) saw its share price jump nearly 12% today, bucking concerns over disappointing first-quarter results and persistent operational challenges. Despite a recent history of underperformance, the stock has been on a notable upward trajectory since mid-April, with strong buying pressure pushing it to new short-term highs.

HTZ Stock Chart – Making Higher Highs Since the RetreatChart HTZ, D1, 2025.07.10 17:25 UTC, MetaQuotes Ltd., MetaTrader 5, Demo

Today’s move came as the S&P 500 set another record high, lifting risk appetite broadly and fueling gains in battered or speculative names. Hertz’s stock rose from $7.14 at Tuesday’s close to as high as $8.44 in early trading. Although it later cooled to just under $8, it still closed with an impressive 12% gain for the session.

Ackman’s Bet Fuels Longer-Term Hopes

A key catalyst for Hertz’s dramatic recovery since April has been the involvement of billionaire investor Bill Ackman, who announced a 20% stake in the company. That move electrified traders, with Ackman himself suggesting HTZ shares could reach $30 by 2030. The stock has risen roughly 300% since his entry, giving bulls a powerful narrative even as fundamentals remain under pressure.

However, Wall Street is hardly unanimous. Deutsche Bank recently adjusted its price target for Hertz, acknowledging ongoing risks even as it recognized the technical and momentum-driven rally.

Legal Challenges and Weak Fundamentals Remain

Despite today’s enthusiasm, Hertz faces serious issues that continue to cast a long shadow. The company is under legal investigation, with Kaskela Law LLC examining fiduciary duty concerns tied to alleged misrepresentations about vehicle depreciation and its electric vehicle strategy.

Financially, Hertz’s Q1 numbers paint a stark picture: while revenue topped $9.05 billion, margins were deeply negative, with a -36% EBIT margin and a -33.8% EBITDA margin leading to a net loss of $443 million. These red flags highlight the operational and competitive challenges Hertz faces, even as speculators focus on the upside potential in a red-hot market.

Conclusion: Today’s big jump in HTZ shares underscores how investor appetite for risk remains strong in the broader rally, even as US employment data signals a gradually cooling labor market. For Hertz bulls, it’s a bet that big-name backing and speculative fervor can outweigh deep-seated structural problems—at least for now.

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Skerdian Meta
Lead Analyst
Skerdian Meta Lead Analyst. Skerdian is a professional Forex trader and a market analyst. He has been actively engaged in market analysis for the past 11 years. Before becoming our head analyst, Skerdian served as a trader and market analyst in Saxo Bank's local branch, Aksioner. Skerdian specialized in experimenting with developing models and hands-on trading. Skerdian has a masters degree in finance and investment.

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