Retail Sales Confirm the Negative Trend in Britain

Retail sales posted a jump in November after declining for two months. But, today's report puts them back on a declining trend.

Not even Christmas could convince Britons to start buying again

The retail sales report for December was just published and it was a terrible one. We saw sales post a decent jump in November coming at 1.4% on the report released last month which was also revised lower today to 1.3%, but it seems that the jump was attributed to Black Friday because they dived again in December. Let’s have a look at the report:

UK Retail Sales FiguresActualExpected Previous
December Retail Sales-0.9%-0.8%1.3%
Core Retail Sales-1.3%-0.6%1.0%
YoY Retail Sales3.0%3.6%3.4%
Core YoY Retail Sales2.6%3.8%3.5%

As you can see, all the numbers for December are red since they all missed expectations. Core retail sales posted a major decline that month, wiping out the jump in November. The numbers for November are also red because they were all revised one or two points lower.

So, retail sales get back to the declining trend that started to form in September and October. November was skewed by Black Friday but sales for December were even worse, so the declining trend is now confirmed. Everything is headed down in the UK.

ABOUT THE AUTHOR See More
Skerdian Meta
Lead Analyst
Skerdian Meta Lead Analyst. Skerdian is a professional Forex trader and a market analyst. He has been actively engaged in market analysis for the past 11 years. Before becoming our head analyst, Skerdian served as a trader and market analyst in Saxo Bank's local branch, Aksioner. Skerdian specialized in experimenting with developing models and hands-on trading. Skerdian has a masters degree in finance and investment.

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