Bitcoin Treasuries Boom as Over 60 Companies Make Strategic Moves

Within five days, more than 60 companies announced new Bitcoin-related activities, demonstrating a significant level of confidence.

Written by: Sophia Cruz • Monday, June 16, 2025 • 2 min read

• Last updated: Monday, June 16, 2025

Quick overview

Over 60 companies announced new Bitcoin-related activities within five days, indicating strong confidence in the asset.
The surge in corporate interest reflects Bitcoin's growing acceptance as a long-term store of value and inflation hedge.
Companies are increasingly adding Bitcoin to their balance sheets, viewing it as a viable alternative to traditional fiat reserves.
This trend may enhance the legitimacy of the cryptocurrency sector and encourage further institutional adoption.

Within five days, more than 60 companies announced new Bitcoin-related activities, demonstrating a significant level of confidence.

This spike demonstrates the growing momentum of Bitcoin adoption, not only among institutional investors, but also among corporate treasuries globally.

The recent surge in activity has seen corporations from a variety of industries add Bitcoin to their balance sheets or increase their existing holdings. This quick flood of corporate investors indicates that Bitcoin is becoming more widely accepted as a long-term store of value and inflation hedge. Many companies see Bitcoin as a viable alternative to traditional fiat reserves, especially in light of continued global economic turmoil.

This fast-paced adoption spree comes amid Bitcoin’s relatively stable price range, currently hovering around $107,000. While the market has experienced its usual volatility, the sustained interest from corporate players suggests confidence that the asset has room for further growth. Analysts note that Bitcoin’s finite supply and growing institutional adoption continue to make it an attractive asset for treasury diversification.

Among the companies participating in this trend are both publicly traded firms and private businesses. Their reasons for adding Bitcoin vary, ranging from seeking inflation protection to positioning themselves as forward-thinking, tech-savvy brands. Several executives have publicly stated that Bitcoin offers a unique blend of liquidity, portability, and long-term appreciation potential that traditional assets cannot match.

Market observers point out that this burst of corporate activity also brings increased visibility and legitimacy to the broader cryptocurrency sector. As more established companies take positions in Bitcoin, it may encourage hesitant institutional players to follow suit, potentially driving further demand.

For financial brokers, this surge in corporate Bitcoin adoption may signal a shift in client interest as well. Companies looking to modernize their financial strategies may inquire about digital asset exposure, while investors may seek guidance on balancing risk and reward in an evolving market.

With more corporations embracing Bitcoin, the landscape is shifting quickly. Whether this momentum continues will depend on broader market conditions, regulatory developments, and ongoing corporate confidence in Bitcoin’s role as a treasury asset.

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ABOUT THE AUTHOR See More

Sophia Cruz

Financial Writer - Asian & European Desks

Sophia is an experienced writer, reporter and newsdesk member, mostly on the financial sectors. For the past 5 years Sophia has covered a wide variety of topics such as the financial markets, economics, technology, fin-tech and trading. Sophia has been a part of the FX Leaders team since 2017 and works on producing valuable content and information for traders of all levels of experience.