IPO Boom Resumes as Ryan Reynold’s MNTN Stock Jumps 60% on PTV Streaming Shift
MNTN, a linked TV ad-tech business backed by Ryan Reynolds, had a blockbuster IPO on the New York Stock Exchange as investors hurried to...
Quick overview
- MNTN, a connected TV ad-tech company backed by Ryan Reynolds, had a successful IPO on the NYSE, closing its first trading day with a 60% gain.
- The company raised over $187 million by selling 11.7 million shares, with demand significantly exceeding supply at nearly 14 to 1.
- MNTN plans to use the capital for corporate growth and potential acquisitions, reflecting strong investor confidence in the connected TV advertising sector.
- Founded in 2009, MNTN's growth accelerated after launching its Performance TV platform in 2018, which has seen subscriber growth of nearly 89% year over year.
MNTN, a linked TV ad-tech business backed by Ryan Reynolds, had a blockbuster IPO on the New York Stock Exchange as investors hurried to capitalize on the quick transition from cable to streaming.
MNTN IPO Ignites with Strong Demand and Surging Debut
Advertising tech firm MNTN Inc made a dramatic entrance onto the public markets Thursday, closing its first trading session with a gain of over 60% from its IPO pricing. The stock opened at $21 after pricing at $16 per share and closed the day above $26, touching an intraday high just shy of $27. This stellar debut gives the company a valuation of approximately $1.62 billion.
According to CEO and founder Mark Douglas, investor enthusiasm was intense, with demand outstripping supply nearly 14 to one. MNTN sold 11.7 million shares, raising over $187 million—an amount that includes sales by both the company and existing shareholders.
Where the Money’s Going: Corporate Growth and Acquisitions
The company indicated that the capital raised will be used for general corporate purposes, which may include strategic acquisitions. The strong IPO performance not only provides fresh capital but also underscores investor confidence in the connected TV advertising space—a sector increasingly seen as a key growth area amid declining traditional TV viewership.
From Startup to Streaming Ad Powerhouse
MNTN was founded in 2009 by Mark Douglas, but its pivotal transformation came in 2018 with the launch of its Performance TV (PTV) platform. This product enables targeted performance marketing on internet-connected TVs, catering primarily to small and mid-sized businesses that want access to the kind of ad targeting typically reserved for larger players.
MNTN Stock Daily – Well, This Is It Basically
According to company filings, s0ubscriber growth for MNTN’s PTV product was explosive—rising nearly 89% year over year in Q1 2025—demonstrating strong momentum in a market rapidly shifting toward streaming and on-demand content.
IPO Market Rebounds, Following eToro’s Successful Debut
MNTN’s entry to the NYSE comes on the heels of eToro’s IPO on the Nasdaq last week, which marked the first successful U.S. listing following a lull caused by tariff-driven uncertainty in April. Together, these debuts signal a reawakening of investor appetite for high-growth, tech-forward companies—especially those well-positioned in disruptive sectors like digital finance and streaming media.
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