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Strategy’s executive Chairman, Michael Saylor, hinted at a possible new Bitcoin acquisition, prompting speculation among investors and the broader cryptocurrency market. Saylor used cryptic phrases like “insufficient orange,” referencing the company’s previous Bitcoin purchases, in various social media posts from late July and early August 2025.

Strategy began acquiring Bitcoin in 2020 as part of a corporate treasury strategy to hedge against macroeconomic uncertainty and establish the asset as a long-term store of value.

These signals suggest that Strategy may be considering expanding its already substantial Bitcoin holdings, which are currently valued at around $74 billion.

Saylor has reaffirmed the company’s confidence in Bitcoin’s potential, and his recent comments imply that MicroStrategy might still view its current Bitcoin holdings as insufficient. He hinted this on August 9. Traders and analysts closely monitor Saylor’s social media because his posts often precede official company announcements. Previously, his actions have led to brief spikes in Bitcoin’s price, even without official filings.

Currently, investors are on alert, awaiting updates from regulatory filings or corporate communications from Strategy. The company’s stock often moves in tandem with Bitcoin’s price, illustrating the measurable impact of its Bitcoin purchases on both markets. Analysts have begun interpreting these signals.

Andre Dragosch suggested on August 17 that traders monitor MicroStrategy’s weekly Bitcoin buying rate against an average of 8,675 BTC per week in 2025 as a potential marker of market activity.