- Home /
- Live Rates /
- AMZN

<% signal.analyst %>
<% signal.analyst %>
Last Updated: Jan 02, 2026 04:19:19 PM (GMT)
AMZN: The current market price is 232.08, reflecting no significant change from the previous close.
Support and Resistance Levels Support levels are at 230.44, 231.17, and 231.62. Resistance levels are at 232.53, 232.74, and 233.00. The pivot point stands at 232.08.
Indicators The RSI indicates 41.13, suggesting neutrality. The ATR is 0.41143, while the ADX shows 39.16, indicating a strong trend. Parabolic SAR is at 232.08.
Market Sentiment With the price at the pivot point of 232.08, bullish potential exists, supported by RSI and ADX trends. ---
AMZN Signals & Technical Analysis
Market Sentiment
Trend Indicators
Oscillators
Moving Averages
Pivot
About (AMZN) Amazon.com, Inc.
Company Background
Amazon.com, Inc. (NASDAQ: AMZN), founded in 1994 by Jeff Bezos, is a global leader in e-commerce and cloud computing. Initially launched as an online bookstore, Amazon has broadened its offerings to include electronics, apparel, and a vast range of consumer goods, making it one of the largest online marketplaces in the world. Headquartered in Seattle, Washington, Amazon has revolutionized retail shopping through its innovative approach, including fast shipping, customer-centric services, and a thriving ecosystem of third-party sellers.Market Position
Amazon holds a dominant position in the e-commerce sector, boasting hundreds of millions of active customer accounts worldwide. The company's various platforms, such as Amazon Prime, AWS (Amazon Web Services), and Amazon Music, enhance customer engagement and loyalty. In recent years, Amazon has expanded its footprint into new markets, including grocery with the acquisition of Whole Foods, and streaming services with Amazon Prime Video. These strategic moves have solidified Amazon's status as an essential part of everyday life for millions globally.Key Financial Highlights
As of 2023, Amazon.com, Inc. continues to demonstrate robust financial performance. With a market capitalization exceeding $1 trillion, the company reported annual revenues surpassing $500 billion, maintaining a steady growth trajectory. The expansion of AWS has contributed significantly to its profitability, as the cloud computing segment reached over $80 billion in annual sales, positioning Amazon as a leader in this rapidly growing industry. Furthermore, the implementation of advanced technologies such as AI and machine learning in logistics and customer service continues to optimize operational efficiency.Industry Highlights
Amazon's influence extends beyond retail; it actively shapes industry standards and consumer expectations. As sustainability becomes a key concern, Amazon is committed to reducing its carbon footprint through initiatives like Shipment Zero and the Climate Pledge. Competitive pressures from companies like Walmart and Alibaba drive innovation, ensuring that Amazon remains at the forefront of e-commerce and technology advancement. Investors in AMZN share in the company's vision of transforming the way the world shops and interacts with technology.Amazon continues to record leading market shares across different industries, hence showing a lot of potential for long-term growth. The e-commerce industry witnessed a super surge in 2020 and 2021, due to the effects of the pandemic making it unavoidable to shop online. Hence, the company has been performing exceedingly well compared to its peers in tech, who had to strategize and beat the odds of the pandemic.
As of this writing, AMZN has formed a bullish base around its strong support. The company hopes to post its annual earnings any time soon, and with this, the coin could perform better given the company has not recorded any signs of a slump for the last 3-months.
The value of the US dollar has grown so strong lately, causing panic among investors dealing with foreign exchange. This is not a positive sign for investor portfolios and it came about due to the Fed’s hawkish fiscal policies. Amazon as an e-commerce site could be greatly affected by the impacts of a strong dollar because of its reliance on foreign exchange.
1. Company financial performance: Amazon's financial performance, such as revenue growth, profitability, and margins, can affect its stock price. Strong financial performance typically leads to higher stock prices, while weaker performance can lead to lower prices.
2. Industry trends: Amazon operates in highly competitive and rapidly evolving e-commerce and technology industries, and its stock price can be influenced by broader trends in these industries.
3. Market conditions: The overall stock market conditions, including changes in interest rates, economic growth, and investor sentiment, can impact the price of Amazon stock.
4. Competitive landscape: Amazon faces competition from other e-commerce companies, such as Walmart, as well as tech giants like Google and Apple. News or changes in the competitive landscape can impact the price of Amazon's stock.
5. Company news and announcements: Amazon regularly announces new products, services, and partnerships, and these announcements can impact the stock price positively or negatively depending on how the market perceives them.
6. Regulatory issues: Amazon's business practices are subject to regulation in various countries, and regulatory changes or investigations can have an impact on the company's stock price.
7. Management changes and leadership decisions: Changes in senior management or major leadership decisions can impact the perception of the company's future prospects and have an impact on the stock price.
Related Stocks
Indicator Alert
Warning: Several indicator values are missing for this timeframe. Please choose another timeframe to continue.
Sidebar rates
- <% signal.pair %>