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Last Updated: Feb 23, 2026 04:06:30 PM (GMT)
BKNG: The current market price is $4267.63, which represents a 1.88% increase from the previous close.
Support and Resistance Levels The three support levels are $4137.54, $4103.00, and $4066.68. The three resistance levels are $4283.00, $4300.00, and $4320.00. The pivot point is $4200.00.
Indicators The RSI is at 47.02, suggesting neutrality. The ATR is $5.86, indicating low volatility. The ADX is at 55.29, indicating a strong trend. The 50-day SMA is $4066.68, and the 200-day EMA is $4095.03; both indicate bullish sentiment. The Parabolic SAR shows support at $4066.68.
Market Sentiment Given the current price above the pivot point ($4200.00) and supportive indicators, a bullish trend is expected ahead.
BKNG Signals & Technical Analysis
Market Sentiment
Trend Indicators
Oscillators
Moving Averages
Pivot
About (bkng) Booking Holdings Inc.
Company Background
Booking Holdings Inc. (NASDAQ: BKNG) is a global leader in online travel and related services. Headquartered in Norwalk, Connecticut, the company operates several well-known travel brands, including Booking.com, Priceline, Kayak, Agoda, and Rentalcars.com. Founded in 1997, the company has consistently evolved to meet the changing demands of travelers, leveraging technology to enhance user experience and streamline the booking process. Booking Holdings specializes in providing a comprehensive suite of travel services, including hotel bookings, vacation rentals, airline tickets, and car rentals, establishing a firm foothold in the online travel industry.
Market Position
As one of the largest online travel agencies in the world, Booking Holdings maintains a dominant market position, serving millions of customers globally. It boasts an extensive portfolio of accommodation options that includes everything from luxury hotels to budget-friendly hostels. The company's innovative platform empowers travelers to research and book their next trips seamlessly. With its focus on user-centric solutions and a commitment to enhancing customer satisfaction, Booking Holdings continues to lead the industry, outperforming competitors and adapting to industry trends such as mobile booking and personalized travel experiences.
Key Financial and Industry Highlights
Booking Holdings has consistently demonstrated robust financial performance, marked by significant revenue growth and expanding market share. In recent years, the company has reported substantial increases in gross travel bookings, reflecting a rebound in global travel demand. For the fiscal year 2022, Booking Holdings reported revenues of over $17 billion, showcasing its resilience and ability to capitalize on post-pandemic recovery trends. The company continues to invest in technology and marketing to enhance its online platforms, ensuring a competitive edge as the travel industry evolves. Additionally, with a strong focus on sustainability and responsible travel, Booking Holdings positions itself favorably to meet the growing consumer demand for eco-friendly travel options.
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