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Last Updated: Feb 03, 2026 11:13:48 AM (GMT)
BROS: The current market price is $57.60, representing a 0.3% increase from the previous close.
Support and Resistance Levels The support levels are at $56.50, $55.80, and $55.20, while resistance levels are at $58.00, $58.50, and $59.00. The pivot point is $57.20.
Indicators The RSI is at 24.35, indicating oversold conditions. The ATR is 0.4775, suggesting volatility. The ADX is 58.64, showing a strong trend. The 50-day SMA is 54.95 and the 200-day EMA is 54.87. The Parabolic SAR is at 57.465.
Market Sentiment The market sentiment is bearish as the price is below the pivot point ($57.20), despite strong trend indicators.
BROS Signals & Technical Analysis
Market Sentiment
Trend Indicators
Oscillators
Moving Averages
Pivot
About (BROS) Dutch Bros Inc.
Company Background
Dutch Bros Inc. (Symbol: BROS) is a prominent American coffee chain, founded in 1992 by brothers Travis and Dane Boersma in Grants Pass, Oregon. The company has grown from a single pushcart operation to one of the largest privately held coffee chains in the United States, known for its vibrant culture and customer-centric approach. Dutch Bros focuses on delivering high-quality coffee, blended beverages, and energy drinks, with an emphasis on speed and friendliness. The company's mission is to promote positive connections through their service while fostering community involvement.
Market Position
Listed on the New York Stock Exchange (NYSE) under the ticker symbol BROS, Dutch Bros has carved out a significant niche within the highly competitive coffee industry. With over 500 locations across 11 states and a growing presence, the company has established itself as a major player alongside other coffee giants. Dutch Bros is recognized for its innovative drive-thru model, creating a unique and efficient customer experience. The brand has cultivated a loyal customer base, particularly among younger demographics, which contributes to its strong market position and brand recognition.
Key Financial Highlights
As of the latest financial reports, Dutch Bros Inc. has demonstrated impressive revenue growth, reflecting its robust business model and expanding market share. The company has seen a consistent increase in same-store sales, driven by new product offerings and the expansion of its location network. With strategic initiatives focused on enhancing operational efficiency and customer engagement, Dutch Bros positions itself for sustainable growth. The company's commitment to quality and community involvement further strengthens its brand equity and financial performance.
Industry Highlights
The coffee shop industry continues to thrive, with increasing consumer demand for specialty coffee beverages. Dutch Bros has successfully tapped into this trend by offering a diverse menu that caters to various tastes and preferences. The company’s forward-thinking approach and adaptability to market changes position it well to capitalize on future opportunities within the industry. As a socially responsible brand, Dutch Bros is also committed to sustainability and community engagement, enhancing its appeal to increasingly conscience-driven consumers.
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