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Last Updated: Apr 01, 2026 03:37:26 PM (GMT)
DKS: Current live price is 193.93, reflecting a decrease of 1.66% from the previous price.
Support and Resistance Levels The current support levels are 197.2, 197.2, and 197.2. The resistance levels are 197.2, 197.2, and 197.2, with a pivot point at 197.2.
Indicators The current RSI is at 64.18, indicating a bullish trend, though it has recently stabilized. The ATR is at 0.43817, showing lower volatility. The MACD registers a negative histogram at -0.31467, while the Parabolic SAR indicates a price movement above 194.17694.
Market Sentiment As the price is below the pivot of 197.2 and indicators show bearish trends, sell signals are supported by MACD and SAR.
DKS Signals & Technical Analysis
Market Sentiment
Trend Indicators
Oscillators
Moving Averages
Pivot
About (DKS) Dick's Sporting Goods Inc.
Company Background
Dick's Sporting Goods Inc. (NYSE: DKS) is a prominent American sporting goods retailer headquartered in Coraopolis, Pennsylvania. Founded in 1948 by Dick Stack, the company has evolved from a single bait-and-tackle shop into one of the largest sporting goods chains in the United States. With a commitment to providing high-quality sporting equipment, apparel, and footwear, Dick's serves a diverse clientele of athletes, fitness enthusiasts, and outdoor adventurers. The company operates over 850 retail locations nationwide and maintains a robust e-commerce presence, emphasizing convenience and customer satisfaction.
Market Position
Dick's Sporting Goods has established itself as a leader in the sporting goods sector, competing with other major retailers such as Academy Sports + Outdoors and Modell's Sporting Goods. The company's comprehensive product offerings include equipment for sports ranging from soccer and basketball to fishing and fitness. Dick's differentiated strategy focuses on exceptional customer service, knowledgeable staff, and an extensive range of private-label products. The company has successfully adapted to changing consumer trends, especially the growing demand for athleisure and outdoor recreation products, solidifying its market position in a competitive landscape.
Key Financial Highlights
As of the latest fiscal year, Dick's Sporting Goods reported impressive financial results, demonstrating resilience in a fluctuating retail environment. The company achieved revenue exceeding $3 billion, driven by strong e-commerce growth and an expanding range of exclusive brand offerings. With a solid balance sheet and healthy cash flow, DKS continues to invest in store upgrades and technology enhancements to improve the customer experience. Additionally, strategic partnerships with leading sports brands enhance its product mix, reinforcing its appeal to target demographics.
Industry Highlights
The sporting goods industry is witnessing a significant transformation, fueled by an increasing emphasis on health, fitness, and outdoor activities. Trends such as the rise of wearable technology and sustainable products align well with Dick's commitment to innovation and customer engagement. As participation in sports and recreational activities continues to grow, Dick's Sporting Goods stands poised to capitalize on these opportunities, enhancing its position as a trusted destination for athletes and outdoor enthusiasts alike.
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