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Last Updated: Feb 23, 2026 04:24:10 PM (GMT)
HOG: The current market price is 20.59, reflecting a 1.02% increase from the previous close.
Support and Resistance Levels Key support levels are 20.50, 20.40, and 20.30, with resistance at 20.70, 20.80, and 20.90. The pivot point is at 20.59.
Indicators The RSI is at 39.64, indicating potential bearish momentum. The ADX shows a strong trend at 69.29, while the ATR indicates low volatility at 0.14071. SMA and EMA metrics confirm a neutral trend.
Market Sentiment With the market price at 20.59, and indicators showing bearish signals, caution is advised for new positions.
HOG Signals & Technical Analysis
Market Sentiment
Trend Indicators
Oscillators
Moving Averages
Pivot
About (hog) Harley-Davidson, Inc.
Company Background
Founded in 1903, Harley-Davidson, Inc. is an iconic American motorcycle manufacturer known for its heavyweight motorcycles designed for cruising on highways. Based in Milwaukee, Wisconsin, Harley-Davidson has cultivated a strong brand image characterized by freedom, rebellion, and an adventurous lifestyle. Over the years, the company has experienced significant milestones, including a rich racing heritage and a loyal global customer base. Harley-Davidson motorcycles are not just vehicles; they represent a lifestyle and a community, which is evident in their consistent branding and marketing strategies.
Market Position
As a dominant player in the motorcycle industry, Harley-Davidson holds a significant market share in the heavyweight motorcycle segment. The company is well-regarded for its premium motorcycles and has cultivated a diverse portfolio that includes Touring, Cruiser, and Sportster models. With an emphasis on innovation, Harley-Davidson has also made substantial investments in electric motorcycle technology, exemplified by the launch of the LiveWire model. The company has successfully penetrated international markets and continues to expand its global footprint, embracing a digital sales approach to enhance customer engagement.
Key Financial Highlights
Harley-Davidson, traded on the NYSE under the symbol HOG, reported strong financial performance in recent quarters. The company has demonstrated resilience in navigating market fluctuations and shifting consumer preferences. In its latest financial report, Harley-Davidson achieved a revenue growth of approximately 10% year-over-year, highlighting its effective strategic initiatives and cost management. Furthermore, the company's focus on direct-to-consumer sales has yielded positive results, with increased online and dealership sales contributing to overall revenues. As Harley-Davidson continues to innovate and adapt to an evolving market, it remains well-positioned to capitalize on emerging trends in the motorcycle industry.
Conclusion
With a rich heritage, a strong market presence, and a commitment to innovation, Harley-Davidson, Inc. stands as a leader in the motorcycle industry. Investors looking to engage with a brand synonymous with the freedom of the open road should consider HOG for its long-term growth potential and enduring legacy.
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