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Last Updated: Dec 24, 2025 01:22:32 PM (GMT)
HOG: The current market price is 21.27, showing no percentage change from the previous close.
Support and Resistance Levels The support levels are at 20.90, 20.50, and 20.00. The resistance levels are at 21.50, 21.80, and 22.10. The pivot point is 21.00.
Indicators The RSI shows overbought conditions at 100. ATR is low around 0.0050. The ADX is missing. The 50-day SMA is at 21.24, with the 200-day EMA at 21.07. The Parabolic SAR indicates support around 21.27.
Market Sentiment The market is bullish as the price is above the pivot point of 21.00, supported by strong RSI and trend indicators.
HOG Signals & Technical Analysis
Market Sentiment
Trend Indicators
Oscillators
Moving Averages
Pivot
About (hog) Harley-Davidson, Inc.
Company Background
Founded in 1903, Harley-Davidson, Inc. is an iconic American motorcycle manufacturer known for its heavyweight motorcycles designed for cruising on highways. Based in Milwaukee, Wisconsin, Harley-Davidson has cultivated a strong brand image characterized by freedom, rebellion, and an adventurous lifestyle. Over the years, the company has experienced significant milestones, including a rich racing heritage and a loyal global customer base. Harley-Davidson motorcycles are not just vehicles; they represent a lifestyle and a community, which is evident in their consistent branding and marketing strategies.
Market Position
As a dominant player in the motorcycle industry, Harley-Davidson holds a significant market share in the heavyweight motorcycle segment. The company is well-regarded for its premium motorcycles and has cultivated a diverse portfolio that includes Touring, Cruiser, and Sportster models. With an emphasis on innovation, Harley-Davidson has also made substantial investments in electric motorcycle technology, exemplified by the launch of the LiveWire model. The company has successfully penetrated international markets and continues to expand its global footprint, embracing a digital sales approach to enhance customer engagement.
Key Financial Highlights
Harley-Davidson, traded on the NYSE under the symbol HOG, reported strong financial performance in recent quarters. The company has demonstrated resilience in navigating market fluctuations and shifting consumer preferences. In its latest financial report, Harley-Davidson achieved a revenue growth of approximately 10% year-over-year, highlighting its effective strategic initiatives and cost management. Furthermore, the company's focus on direct-to-consumer sales has yielded positive results, with increased online and dealership sales contributing to overall revenues. As Harley-Davidson continues to innovate and adapt to an evolving market, it remains well-positioned to capitalize on emerging trends in the motorcycle industry.
Conclusion
With a rich heritage, a strong market presence, and a commitment to innovation, Harley-Davidson, Inc. stands as a leader in the motorcycle industry. Investors looking to engage with a brand synonymous with the freedom of the open road should consider HOG for its long-term growth potential and enduring legacy.
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