- Home /
- Live Rates /
- WOW

<% signal.analyst %>
<% signal.analyst %>
Last Updated: Feb 23, 2026 03:17:27 PM (GMT)
WOW: The current market price is 31.21, reflecting a slight decrease of 0.1% from the previous close.
Support and Resistance Levels Support levels are at 31.21, 31.20, and 31.19. Resistance levels are at 32.06, 32.07, and 32.08. The pivot point stands at 31.21.
Indicators RSI is at 38.57, indicating bearish momentum. ATR is 0.03143, showing low volatility. Parabolic SAR is 31.21, which is neutral.
Market Sentiment Given the price is at 31.21, a bearish trend is expected, as indicators suggest selling pressure.
WOW Signals & Technical Analysis
Market Sentiment
Trend Indicators
Oscillators
Moving Averages
Pivot
About (WOW) Woolworths Group Ltd
Company Background
Woolworths Group Ltd, symbol WOW on the Australian Securities Exchange (ASX), is one of Australia’s largest retail companies and a household name in food, liquor, and everyday consumer goods. Founded in 1924 and headquartered in Sydney, New South Wales, Woolworths has grown into a leading retail conglomerate with operations across Australia and New Zealand. The company’s core business includes supermarkets, online grocery platforms, and liquor retailing, supported by well-known brands such as Woolworths Supermarkets, Metro, BIG W, and BWS. With a focus on innovation, sustainability, and customer experience, Woolworths Group aims to deliver quality products and services while driving long-term value for customers, employees, and shareholders.
Market Position
Woolworths Group holds a dominant market position in Australia’s grocery and retail sectors, competing primarily with Coles and Aldi. The company’s extensive network of over 1,400 supermarket locations, combined with its expanding digital and e-commerce capabilities, provides it with a significant competitive advantage. Woolworths has successfully leveraged data analytics, digital transformation, and supply chain innovation to enhance operational efficiency and customer convenience. Its loyalty program, Everyday Rewards, and integrated online platforms continue to strengthen consumer engagement and retention. Beyond food retail, Woolworths maintains a strong presence in liquor and general merchandise, contributing to a diversified revenue base and steady market leadership.
Key Financial and Industry Highlights
Woolworths demonstrates strong financial performance supported by stable sales growth, efficient cost management, and consistent cash flow generation. The company’s ongoing investments in automation, sustainability, and digital infrastructure have bolstered its resilience and adaptability in an evolving retail landscape. Strategic initiatives such as renewable energy adoption, waste reduction, and circular packaging programs underscore Woolworths’ commitment to environmental and social responsibility. Additionally, its expansion into online grocery delivery and last-mile logistics has reinforced its position as a leader in modern retail convenience.
As consumer preferences shift toward sustainability, personalization, and digital engagement, Woolworths Group continues to innovate to meet these demands. Its combination of brand strength, scale, and operational excellence ensures long-term competitiveness and growth. With a century-long legacy of trust and innovation, Woolworths Group Ltd remains a cornerstone of Australia’s retail economy and a leading force in shaping the future of responsible and customer-focused retailing.
Related Stocks
Indicator Alert
Warning: Several indicator values are missing for this timeframe. Please choose another timeframe to continue.
Sidebar rates
- <% signal.pair %>