Morgan Stanley Prepares to Offer Cryptocurrency Services

Quick overview

Morgan Stanley, one of the world’s leading investment banks, is moving forward with plans to integrate cryptocurrency trading into its investment platform, E*Trade.

The initiative would include major digital assets such as Bitcoin and Ethereum, with a projected rollout in 2026.

The firm is currently exploring partnerships with established companies in the crypto ecosystem to build the necessary infrastructure for this expansion. The move comes amid a more favorable regulatory environment in the United States, driven by the administration of Donald Trump, who has publicly voiced support for the crypto industry.

Intensifying Competition in the Crypto Space

Until now, Morgan Stanley has only offered crypto-related products—such as Bitcoin ETFs and derivatives—to its high-net-worth clients. With this new strategy, the bank aims to directly compete with platforms like Coinbase and Robinhood by expanding access to retail investors.

This initiative aligns with a broader trend among traditional financial institutions. Firms like Fidelity and Interactive Brokers have already entered the crypto space, encouraged by growing investor interest and a more open regulatory landscape. As demand for digital assets continues to rise, major players in the financial sector are racing to secure their place in the evolving market.

ABOUT THE AUTHOR See More

Ignacio Teson

Economist and Financial Analyst

Ignacio Teson is an Economist and Financial Analyst. He has more than 7 years of experience in emerging markets. He worked as an analyst and market operator at brokerage firms in Argentina and Spain.

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