MTN rolls out cheap smartphones in South Africa to boost 4G adoption
MTN South Africa announced a major digital inclusion initiative that will offer 1 million of its prepaid customers 4G smartphone
Quick overview
- MTN South Africa is launching a digital inclusion initiative to provide 1 million prepaid customers with 4G smartphones for as low as 99 rand.
- The program will be rolled out in three phases, starting in May and concluding by the end of 2026, targeting low-income households.
- The first phase will distribute 5,000 smartphones in Gauteng, while the second phase will reach over 130,000 consumers nationwide.
- This initiative is part of South Africa's transition to phase out 2G and 3G networks by December 31, 2027, to facilitate faster 4G and 5G technologies.
MTN South Africa announced a major digital inclusion initiative that will offer 1 million of its prepaid customers 4G smartphones for as little as 99 rand as the country prepares to phase out 2G and 3 G networks.
MTN stated that the program will be implemented in three phases. The programs targeting low-income households will begin in May and conclude at the end of 2026. In the first phase, four G-enabled smartphones will be given to 5,000 customers in the Gauteng province based on their spending patterns, usage patterns, and loyalty.
The offer will extend to more than 130,000 consumers nationwide in the second phase, and the final phase will focus on more than 1 million users across South Africa.
This action is ahead of South Africa’s planned shutdown of all 2G and 3G services on December 31, 2027.
The government seeks to reallocate radio spectrum to enable faster 4G and 5G technologies.
MTN stated that it would provide a variety of devices throughout the program, with 39.8 million customers nationwide, 29.9 million of whom are prepaid.
The company will initially distribute the itel 5-inch smartphone, which typically costs 740 rand at retail. Models in later stages will range in price from 800 to 1,100 rands.
The company will absorb operating costs of 150–190 rand per device to cover marketing, customer service, and logistics
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