Trump Family Distances from $TRUMP Coin as Fake Project Gains Traction

A new Trump-branded crypto wallet dropped on June 3 and it’s making headlines—but not for the reasons the promoters hoped.

Written by: Arslan Butt • Wednesday, June 4, 2025 • 2 min read

• Last updated: Wednesday, June 4, 2025

Quick overview

A new Trump-branded crypto wallet launched on June 3, 2025, but the Trump family quickly denied any involvement.
The wallet, promoted as a tool for 'true Trump fans,' raised concerns about unauthorized use of the Trump name.
Despite the family's disavowal, the developers of the wallet maintained their stance, leaving questions about the legitimacy of the project.
This incident underscores the need for better verification and brand governance in celebrity-backed blockchain initiatives.

A new Trump-branded crypto wallet dropped on June 3 and it’s making headlines—but not for the reasons the promoters hoped. Just hours after launch, Donald Trump Jr. and Eric Trump publicly denied any involvement, saying they had “zero involvement” with what was billed as “The Official $TRUMP Wallet.” This latest drama highlights the growing concerns around the Trump name in crypto.

The wallet, promoted by NFT platform Magic Eden and the developers of the $TRUMP meme coin, was pitched as a political tool for “true Trump fans” and part of the broader MAGA crypto movement. But the Trump family’s swift denial raised red flags. Trump Jr. said in a social media post that the family had “no involvement” with the product. Eric Trump reinforced this, saying the use of the Trump name without permission was unauthorized.

The conflicting narratives quickly turned the project into a public spectacle—one that shines a light on the lack of oversight in celebrity-backed blockchain projects.

$TRUMP Wallet Launch Goes Public

Despite the Trump family’s rejection, Magic Eden and the meme coin’s creators are standing by it. Two hours after Eric Trump’s statement, the project’s team doubled down on X (formerly Twitter), “Yes it’s real.” They offered no explanation on the nature of their partnership or licensing, leaving people wondering if this was a marketing stunt or a genuine mistake.

Key points:

Launch Date: June 3, 2025
Platform: Magic Eden
Token Involved: $TRUMP meme coin
Claim: First and only crypto wallet for true Trump fans
Family Response: Total disavowal, warning of unauthorized use

This rift highlights the need for verification, authenticity and brand governance in Web3 projects.

Brand Risk in Trump’s Crypto Journey

The Trump family has been involved in NFT drops and public endorsements of digital assets. Donald Trump himself has called cryptocurrency “a thing of the future,” but his ventures have been marred by controversy and opportunism.

The backlash from the $TRUMP Wallet launch is part of a pattern of branding without accountability. Trump Jr. hinted at an “official wallet” in the works, but the repeated use of the family name without official endorsement continues to muddy the waters.

Check out our free forex signals
Follow the top economic events on FX Leaders economic calendar
Trade better, discover more Forex Trading Strategies
Open a FREE Trading Account

ABOUT THE AUTHOR See More

Arslan Butt

Lead Markets Analyst – Multi-Asset (FX, Commodities, Crypto)

Arslan Butt serves as the Lead Commodities and Indices Analyst, bringing a wealth of expertise to the field. With an MBA in Behavioral Finance and active progress towards a Ph.D., Arslan possesses a deep understanding of market dynamics. His professional journey includes a significant role as a senior analyst at a leading brokerage firm, complementing his extensive experience as a market analyst and day trader. Adept in educating others, Arslan has a commendable track record as an instructor and public speaker. His incisive analyses, particularly within the realms of cryptocurrency and forex markets, are showcased across esteemed financial publications such as ForexCrunch, InsideBitcoins, and EconomyWatch, solidifying his reputation in the financial community.