Quick overview

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A cryptocurrency project tied to the Trump family has announced plans to take a significant position in the $TRUMP memecoin as part of its treasury strategy.

The move further deepens the former president’s association with the crypto space amid mounting concerns over potential conflicts of interest.

Eric Trump, son of U.S. President Donald Trump, revealed that World Liberty Financial, a decentralized finance (DeFi) venture linked to the Trump family, will acquire a “substantial stake” in the $TRUMP token as part of its long-term treasury allocation.

“I’m proud to announce that the $TRUMP Meme Coin has aligned with @WorldLibertyFi,”
Eric Trump posted on X (formerly Twitter) on June 6.

While no specific investment figures were disclosed, the announcement appears aimed at lending institutional credibility to an asset class—memecoins—that typically relies more on media buzz and brand recognition than on technical or financial fundamentals.

World Liberty Financial already holds prominent cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), TRX, and several stablecoins. The inclusion of $TRUMP is being viewed as a symbolic move that strengthens the link between the Trump brand and the broader crypto ecosystem.

Market Reaction Muted

Despite the high-profile announcement, the $TRUMP token saw little movement in price. Some analysts interpreted the lukewarm response as a sign of market skepticism, suggesting the move is more about political marketing than sound investment strategy.

The announcement follows a private dinner held just weeks earlier at a Trump-owned golf club in Virginia, where the top 220 holders of the $TRUMP token were invited to a closed-door event that reportedly included a brief appearance by the former president himself.

Conflict of Interest Concerns

On Capitol Hill, Democratic lawmakers have raised red flags about Trump’s deepening involvement in the crypto space. Critics argue that he stands to profit from an asset bearing his name while simultaneously advocating for looser regulations on the industry—particularly if he returns to the White House.

The controversy adds to the growing political and financial relevance of cryptocurrencies as the November presidential election approaches.

In a related development, news broke last week that a fund manager has filed for a spot Bitcoin ETF tied to Truth Social, the social media platform launched by Trump. The move is part of a broader push to integrate digital assets with traditional investment vehicles—though it remains unclear whether the SEC will approve the proposed product.