Quick overview

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Apple(APPL) executives internally discussed the possibility of bidding for the artificial intelligence startup Perplexity. According to reports, the tech giant has not yet spoken with Perplexity’s management about a bid, and the talks are still in their early stages and might not lead to an offer.

The company replied to Reuters’ request for a comment by stating, “We do not know any current or future M&A discussions involving Perplexity.”

Large tech firms are increasing their investments to enhance AI capabilities and meet the rising demand for AI-powered services to stay ahead of the competition in the rapidly changing tech sector.  Meta Platforms also tried to acquire Perplexity.

 Meta announced a $14.08 billion investment in Scale AI last week In addition to hiring Scale AI CEO Alexandr Wang to lead its new superintelligence division,. The report claims that Adrian Perica, Apple’s head of mergers and acquisitions, discussed the proposal with top AI decision-makers and services chief Eddy Cue.

The iPhone manufacturer is abandoning its alliance with Alphabet’s Google to integrate AI-driven search features, like Perplexity AI, into its Safari browser.

The US Department of Justice has suggested banning the company from paying businesses to use it as their default search engine to combat Google’s dominance in online search.