Quick overview

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Apple stated that new guidelines will help the company avoid a €500 million fine from the EU for breaking the Digital Markets Act. The company announced changes to its App Store European policies on Thursday.

Some developers now pay three different fees for a single download under the new regulations, which create a complex system of fees and programs for app developers.

Additionally, APPL  plans to implement new guidelines for all European app developers,  a five percent “core technology commission” fee on all digital purchases made outside of the App Store. The company’s prior policy, which initially caught the European Commission’s attention, is not entirely altered by the changes Apple announced.

Apple claimed that although it did not want to make the changes, the European Commission’s rules threatened daily fines of up to €50 million.

Apple stated that it thought its strategy complied with the DMA and would not be subject to penalties.

According to a statement from an Apple representative, “Apple is being required by the European Commission to implement several additional changes to the App Store.. We intend to appeal because we don’t agree with this decision”.

A European Commission spokesman did not state that Apple was exempt from the fine. The EC is examining Apple’s new terms to determine whether the company complies, he said in a statement. Before choosing the next course of action, the spokesperson said in a statement, “The Commission believes it important to get the opinions of market operators and interested third parties as part of this assessment.”.

The saga in Brussels is the most recent instance of Apple vehemently defending its App Store policies, which are a major source of revenue for the iPhone manufacturer because of fees ranging from 15% to 30% on downloads made through the App Store. Apple is still claiming it should receive a commission when iPhone apps direct users to foreign websites for digital purchases.