Metaplanet Boosts Bitcoin Holdings to $1.95B After $11.7M Purchase

Tokyo-based treasury firm Metaplanet has bought 103 BTC for $11.7 million. The purchase was made on August 25...

Quick overview

  • Tokyo-based treasury firm Metaplanet purchased 103 BTC for $11.7 million, raising its total reserves to 18,991 BTC valued at $1.95 billion.
  • The company aims to hold 30,000 BTC by the end of 2025, with plans to reach 100,000 BTC by 2026 and 210,000 BTC by 2027.
  • Metaplanet's stock has increased by 147.9% year-to-date, and it was promoted from small-cap to mid-cap in the FTSE Japan Index.
  • President Simon Gerovich highlighted a 479.5% BTC return year-to-date in 2025, positioning Metaplanet as a leader in Asia's Bitcoin treasury rankings.

Tokyo-based treasury firm Metaplanet has bought 103 BTC for $11.7 million. The purchase was made on August 25 at an average price of $113,491 per coin.

This follows a 775 BTC purchase worth $93 million earlier this month. Metaplanet’s total reserves now stand at 18,991 BTC, valued at $1.95 billion. The average cost per coin is $102,712.

President Simon Gerovich said Metaplanet has achieved a 479.5% BTC return year-to-date in 2025 and 29.1% for the quarter. That puts the company at number one in Asia’s Bitcoin treasury rankings and seventh globally.

Firm Aims for 30,000 BTC by 2025

Metaplanet’s strategy is not just short-term accumulation—it’s part of a long-term plan. In June, the company announced it wants to hold 30,000 BTC by the end of 2025, 100,000 BTC by 2026 and 210,000 BTC by 2027. That’s 1% of total Bitcoin supply.

To fund its rapid accumulation, Metaplanet is using:

  • Equity issuance
  • Exercised stock acquisition rights
  • A $3.8 billion fundraising plan over the next two years

This mix of funding ensures liquidity for continued large purchases, in line with its aggressive treasury strategy.

Stock Performance and Market Recognition

Metaplanet’s Bitcoin bet is also paying off in traditional markets. The company’s stock is up 147.9% year-to-date, despite a 26.9% monthly decline.

Its growing influence was further recognized when the FTSE Japan Index promoted Metaplanet from small-cap to mid-cap. The index tracks top companies listed on the Tokyo Stock Exchange, so the upgrade is a big deal for the company’s institutional profile.

Gerovich said the inclusion is a sign of Metaplanet’s evolution: from a hotel management company to Japan’s leading Bitcoin treasury firm and a global player in digital asset reserves.

ABOUT THE AUTHOR See More
Arslan Butt
Lead Markets Analyst – Multi-Asset (FX, Commodities, Crypto)
Arslan Butt serves as the Lead Commodities and Indices Analyst, bringing a wealth of expertise to the field. With an MBA in Behavioral Finance and active progress towards a Ph.D., Arslan possesses a deep understanding of market dynamics. His professional journey includes a significant role as a senior analyst at a leading brokerage firm, complementing his extensive experience as a market analyst and day trader. Adept in educating others, Arslan has a commendable track record as an instructor and public speaker. His incisive analyses, particularly within the realms of cryptocurrency and forex markets, are showcased across esteemed financial publications such as ForexCrunch, InsideBitcoins, and EconomyWatch, solidifying his reputation in the financial community.

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