Morgan Stanley’s $1B Zerohash Partnership Brings Bitcoin Trading to E*Trade by 2026
By 2026, Morgan Stanley will allow E*Trade clients trade Bitcoin, Ether, and Solana through a $1 billion Zerohash partnership
Quick overview
- By 2026, Morgan Stanley will enable E*Trade clients to trade Bitcoin, Ether, and Solana through a $1 billion partnership with Zerohash.
- Zerohash will provide liquidity, custody, and settlement services for the cryptocurrency transactions.
- Morgan Stanley's move positions it against competitors like Robinhood and Charles Schwab, who have already capitalized on the cryptocurrency market.
- This partnership reflects a broader trend of digital assets becoming integral to mainstream banking and wealth management.
By 2026, Morgan Stanley will allow E*Trade clients trade Bitcoin, Ether, and Solana through a $1 billion Zerohash partnership that will provide liquidity, custody, and settlement services.
Morgan Stanley has teamed up with Zerohash, a company that builds the infrastructure for cryptocurrencies, to let E*buy clients buy cryptocurrency tokens starting in the first half of 2026. Zerohash will offer services for liquidity, custody, and settlement.
Jed Finn, the president of Morgan Stanley’s wealth management division, said that the bank will first offer major cryptocurrencies including Bitcoin, ETH, and Solana. Later, they will work on building a full wallet solution for clients. Morgan Stanley bought E*Trade in 2020 for about $13 billion in equity. The partnership led to a total of $3.3 trillion in customer assets being managed.
Morgan Stanley’s action puts it in direct rivalry with competitors that have already made a lot of money from trading cryptocurrencies. Robinhood has been allowing people to trade cryptocurrencies for more than five years. Last year, it made $626 million from digital asset trades, which was 21% of its overall net revenue.
Meanwhile, Charles Schwab has done things differently by letting clients buy BTC and ETH through exchange-traded funds instead of trading tokens directly. Interactive Brokers has also added more cryptocurrencies to its platform and led Zerohash’s most recent investment round, which raised $104 million.
“Every bank that has a trading or private wealth arm will offer crypto to their customers as a spot contract,” said Edward Woodford, Zerohash’s CEO. “In the last year they’ve had the clarity in order to enter the space.”
The cryptocurrency market has grown from a small, risky venture to a $3.9 trillion asset class that has drawn in institutional investors, asset managers, and retail traders. Bitcoin makes up over $2.25 trillion of that total market value, and Ethereum makes up about $506 billion.
Morgan Stanley’s decision shows how profoundly digital assets are becoming a part of mainstream banking. They are going from speculative investments to portfolio possibilities in traditional wealth management.
The bank is not only giving customers direct access to the most popular cryptocurrencies by working with Zerohash, but it is also putting itself in a better position against competitors who have already taken advantage of the market. Morgan Stanley’s plan shows a bigger trend: crypto is no longer a niche investment; it will be a permanent part of the future of global banking as regulations become clearer and more people start using it.
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