WLFI Goes Crypto: Trump Family Bets on RWA Tokenization + USD1 Stablecoin
World Liberty Financial (WLFI) led by Donald Trump Jr. and Zach Witkoff announced plans to tokenize real-world assets (RWA)...
Quick overview
- World Liberty Financial (WLFI) announced plans to tokenize real-world assets like oil, gas, cotton, and timber at the Token2049 Web3 event.
- The company aims to enhance trading efficiency and liquidity in illiquid markets by pairing these assets with their USD1 stablecoin.
- Regulatory support for tokenization is growing, with SEC Commissioner Hester Peirce backing the initiative, which could accelerate adoption.
- WLFI is also expanding its USD1 stablecoin to the Aptos ecosystem and piloting a debit card for crypto spending, expected to launch fully in late 2025 or early 2026.
World Liberty Financial (WLFI) led by Donald Trump Jr. and Zach Witkoff announced plans to tokenize real-world assets (RWA) at the Token2049 Web3 event on October 1. They will be bringing commodities like oil, gas, cotton and timber on-chain and pairing them with WLFI’s USD1 stablecoin to bridge DeFi with traditional markets.
“Commodities are interesting for us, whether it be oil, gas, cotton or timber – all of these should be traded on-chain. It’s way more efficient,” said CEO Zach Witkoff.
WLFI wants to simplify trading and increase liquidity in illiquid markets and make real-world asset exposure more accessible to crypto investors.
Regulatory Backing for Tokenization
The US tokenization space is heating up as regulators are showing support for traditional financial instruments on blockchain. SEC Commissioner Hester Peirce recently expressed support for RWA tokenization and decentralized physical infrastructure networks (DePIN).
One thing I learnt about crypto is that when everyone goes left you go right. I don’t see a bullrun happening until we see a lot more pain. $aster $wlfi bags will continue to increase tho.
— RaptorP (@thaRaptorP) September 30, 2025
- SEC encourages innovators to engage with regulators
- Tokenized securities could allow 24/7 stock trading on blockchain
- Nasdaq and other firms have filed for SEC approval to trade tokenized shares
This positions WLFI to benefit from a more favorable regulatory environment and accelerate adoption of tokenized commodities and financial instruments.
Aptos Integration and Debit Card Launch
WLFI also announced they will be expanding USD1 stablecoin support to the Aptos ecosystem, their first Move-based integration. Aptos DeFi protocols will support the stablecoin starting October 6, adding more liquidity and use cases.
WLFI is also piloting a debit card linking crypto to everyday spending with a full launch expected in Q4 2025 or Q1 2026. Co-founder Zak Folkman confirmed the project will integrate with a retail app to make it easier for consumers to use.
Key Points:
- WLFI token (WLFI) $0.2023 (+2%)
- 24hr range: $0.1927 – $0.2024
- Volume down 29% in last 24hr
- Tokenized assets: oil, gas, cotton, timber
- Debit card pilot: Q4 2025; full launch Q1 2026
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