Luxury Letdown: Hermès Stock Dips Sub-€2,200 as Handbag Hype Fades

Investors were disappointed when sales growth in Hermes'  leather unit fell just short of expectations

Quick overview

  • Hermes' leather unit sales growth of 13.3% fell short of analysts' expectations of 13.8%, leading to a 5% drop in shares.
  • Analyst Piral Dadhania noted that shares may face near-term pressure due to the slight miss in the leather goods division.
  • Despite concerns about tariffs and a global slowdown, Hermes has shown resilience, with overall revenue increasing by 9.6% at constant exchange rates.
  • The US market exceeded expectations with a 14% revenue increase, indicating strong demand for Hermes' luxury goods.

Investors were disappointed when sales growth in Hermes’  leather unit fell just short of expectations.  The company’s shares dropped as much as 5% in early Paris trading following Hermes International SCA’s announcement that revenue at the company’s primary profit-generating unit increased 13.3 percent, which was marginally less than the 13.8 percent analysts had predicted.

 

Piral Dadhania, an analyst at RBC Capital Markets, wrote in a note that “shares might be under pressure near term, given the slight miss in key leather goods division and elevated buy-side expectations reflecting more positive sentiment in luxury recently.”.

Investors were pleased and its shares rose after rival LVMH Moët Hennessy Louis Vuitton SE reported reassuring sales last week, raising expectations for the luxury sector. Despite concerns about tariffs and a global slowdown in demand for luxury goods, Hermes has been one of the most resilient luxury brands, increasing sales.

Since the early post-pandemic boom years, it has been immune to the whims of aspirational consumers who have reduced their spending thanks to its business strategy of keeping items scarce to drive demand. At constant exchange rates, the company’s third-quarter revenue increased by 9 points 6 percent overall.

The expansion occurred as the business continued to draw affluent customers who were prepared to spend money on its sought-after goods, particularly in the US. The region, which includes the US, exceeded expectations as revenue increased 14 percent in the quarter, allaying fears that the Trump administration’s tariffs would negatively impact consumption. Nothing has changed for Hermes.

ABOUT THE AUTHOR See More
Olumide Adesina
Financial Market Writer
Olumide Adesina is a French-born Nigerian financial writer. He tracks the financial markets with over 15 years of working experience in investment trading.

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