Tether’s $1 Billion Juventus Bid Signals Crypto’s Push Into Global Sports EU
Tether, the issuer of the world’s largest stablecoin, has made a formal $1bn offer to acquire Juventus Football Club, a move that signals...
Quick overview
- Tether has made a formal $1bn offer to acquire Juventus Football Club, signaling a shift in crypto firms' ambitions beyond digital finance.
- The bid includes a public tender for remaining shares and aims to strengthen Juventus' operations and stabilize its balance sheet.
- Juventus shares surged following the announcement, reflecting renewed investor interest in the club amid its recent financial struggles.
- The acquisition proposal raises questions about Tether's reserves and transparency, but recent assessments suggest the company is not financially distressed.
Tether, the issuer of the world’s largest stablecoin, has made a formal $1bn offer to acquire Juventus Football Club, a move that signals how major crypto firms are widening their ambitions beyond digital finance.
A Bid That Recasts Tether’s Strategy
The company confirmed that it has submitted a binding proposal to Exor, the Agnelli family holding group that controls 65.4% of Juventus. The offer also includes a public tender for the remaining shares, pending regulatory clearance.
The announcement sent Juventus shares sharply higher, lifting the club’s market value to nearly €1bn. Exor’s majority stake is now worth roughly €540mn, underscoring the scale of Tether’s push into a legacy European sports brand.
LATEST: ⚡ USDT issuer Tether has submitted a proposal to acquire a 100% stake in Juventus, saying it is prepared to invest 1 billion euros in the football club if the deal goes through. pic.twitter.com/TcRNOIMmGW
— CoinMarketCap (@CoinMarketCap) December 13, 2025
Paolo Ardoino, Tether’s chief executive, described Juventus as a global institution with commercial potential that “far exceeds its recent performance,” framing the bid as part of a long-term expansion plan rather than a short-term financial play.
Investors Reassess the Club’s Prospects
The offer has revived investor interest in a team that has spent the past several years balancing financial strain with uneven competitive results. Tether has indicated that it’s prepared to inject up to €1bn more into the club if the acquisition goes ahead — capital that could strengthen operations and stabilize the balance sheet.
Key market reactions:
- Juventus shares rallied immediately after the announcement
- Analysts reassessed valuation scenarios for Exor’s stake
- The bid drew global attention due to the involvement of a crypto firm
The move fits a broader pattern of digital-asset companies buying into established brands to accelerate mainstream recognition.
Stablecoin giant Tether has submitted an all-cash bid to acquire control of Italian soccer giant Juventus FC.
The deal includes a commitment to invest an additional €1 BILLION in the club's development.
This is the biggest statement yet of crypto's financial power in elite… pic.twitter.com/vKc5m6F6bf
— Conor Kenny (@conorfkenny) December 13, 2025
Scrutiny Remains as Tether Steps Into a Regulated Arena
The offer arrives as questions continue around Tether’s reserves and disclosure practices. While critics have long pressed the company for more transparency, recent commentary from CoinShares suggested Tether does not appear financially distressed — a point that may help soften regulatory concerns as the proposal advances.
If approved, the deal would mark one of the largest intersections between crypto capital and elite European sport. More importantly, it tracks a shift in how digital-asset companies are deploying their balance sheets: toward real-economy assets that offer global reach, built-in fan bases, and reputational weight that crypto alone cannot provide.
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