HFM AND ARSENAL ANNOUNCE MULTI-YEAR, GLOBAL PARTNERSHIP

HFM, a leading online trading platform, today announces a new multi-year partnership with Arsenal, becoming an Official Global Partner ...

Written by: Sophia Cruz • Friday, March 20, 2026 • 1 min read

• Last updated: Friday, March 20, 2026

Quick overview

HFM has announced a multi-year partnership with Arsenal, becoming an Official Global Partner of the club.
The partnership aims to enhance HFM's global brand presence and engage with Arsenal supporters worldwide.
HFM will gain access to extensive marketing rights, including matchday branding and visibility on Arsenal's digital platforms.
Both HFM and Arsenal emphasize shared values of performance and long-term success in this collaboration.

London, Larnaca, March 20, 2026: HFM, a leading online trading platform, today announces a new multi-year partnership with Arsenal, becoming an Official Global Partner of the club.

Signing Ceremony at Emirates Stadium with (from left to right): Efthymios Mesis, Chief Marketing Officer at HFM; Juliet Slot, Chief Commercial Officer at Arsenal.

The agreement brings together two international brands defined by performance and ambition, united by a shared commitment to long-term success. As HFM continues to expand its global presence, the partnership provides a platform to elevate its brand presence worldwide and engage with Arsenal supporters across the globe.

Signing Ceremony at Emirates Stadium with (from left to right): Juliet Slot, Chief Commercial Officer at Arsenal; Efthymios Mesis, Chief Marketing Officer at HFM; Aaron Ramsey, Arsenal Legend.

As an Official Partner, HFM will benefit from an extensive global rights package, including matchday branding at Emirates Stadium and visibility on Arsenal’s digital platforms, including the recently launched The Arsenal. The partnership will also provide access to club marketing assets and players to create engaging new content and experiences for supporters, launching later this season.

Signing Ceremony at Emirates Stadium with (from left to right): Aaron Ramsey, Arsenal Legend; Efthymios Mesis, Chief Marketing Officer at HFM; Juliet Slot, Chief Commercial Officer at Arsenal; John Keimalis, Communications & PR Manager at HFM.

“This partnership marks an exciting milestone for HFM as we align with one of football’s most iconic clubs,” Efthymios Mesis, Chief Marketing Officer at HFM, said. “Trading and elite sporting performance are both driven by strategic thinking, resilience and the ability to perform under pressure. Through this collaboration, we look forward to creating meaningful global engagement opportunities that reflect our shared commitment to excellence and long-term growth.”

Juliet Slot, Chief Commercial Officer at Arsenal said: “We’re delighted to welcome HFM as an Official Partner of Arsenal. They are a market leader in their field with a strong focus on innovation and long-term success and support our ambition to win major trophies. Partnerships built on shared values help us deliver the best experiences for our supporters around the world, we look forward to working together.”

Arsenal team huddle at Emirates Stadium.

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ABOUT THE AUTHOR See More

Sophia Cruz

Financial Writer - Asian & European Desks

Sophia is an experienced writer, reporter and newsdesk member, mostly on the financial sectors. For the past 5 years Sophia has covered a wide variety of topics such as the financial markets, economics, technology, fin-tech and trading. Sophia has been a part of the FX Leaders team since 2017 and works on producing valuable content and information for traders of all levels of experience.