Google Stock Rebounds on AI and YouTube Focus, After EU Antitrust Risks
Alphabet (NASDAQ: GOOGL) shares are rebounding after a sharp selloff triggered by European antitrust threats and competitive pressure from..

Quick overview
- Alphabet shares are rebounding after a sharp selloff due to European antitrust threats and competition from Apple.
- The stock climbed 2.5% midweek, surpassing the $170 mark as investors reacted positively to the company's focus on AI and YouTube.
- Google has cut its budget for smart TV efforts to prioritize high-growth areas like AI and YouTube, reflecting a strategic shift.
- Despite the rebound, Alphabet faces ongoing regulatory risks that could impact its business model and market dominance.
Alphabet (NASDAQ: GOOGL) shares are rebounding after a sharp selloff triggered by European antitrust threats and competitive pressure from Apple, as the company pivots its focus more aggressively toward AI and YouTube.
Stock Dips on Friday, Rebounds Midweek
Last week ended on a sour note for Alphabet shareholders, with the stock tumbling nearly 4% on Friday to $166.64. The drop followed intensifying regulatory scrutiny in the European Union and new competitive pressures, particularly from Apple. At one point in June, Alphabet shares had dropped as much as 10%, wiping out nearly $200 billion in market value — making it one of the month’s most notable underperformers.
Google Stock Breaks Above the 200 SMA
However, this week has brought signs of recovery. On Wednesday, Alphabet stock climbed 2.5% to rise above the $170 mark. The rebound came as investors responded positively to news that Google is reallocating resources to prioritize high-growth segments like YouTube and artificial intelligence.
Strategic Shift: AI and YouTube Take Priority
According to reports, Google has significantly trimmed the budget for its smart TV efforts, cutting tens of millions of dollars from its Android TV and Google TV divisions. The reductions represent a roughly 10% decrease from what was previously a sub-$500 million annual investment. These cuts reflect Alphabet’s strategic decision to pivot toward AI-driven services, especially the Gemini AI initiative, and reinforce its core focus on YouTube — one of its most profitable and high-engagement platforms.
This move aligns with broader trends across Big Tech, where companies are intensifying their AI investments to remain competitive in the evolving digital landscape. By shifting capital away from less critical hardware divisions, Alphabet is positioning itself to compete more directly in the booming AI space.
Regulatory Risks Still Loom
Despite the short-term optimism, Alphabet continues to face significant headwinds. Its ongoing antitrust battle with the European Commission remains a major overhang. Newly revealed documents show that Google has offered concessions — including changes to how it structures its search engine results — in an effort to avoid a steep EU fine.
These developments highlight long-term concerns about Alphabet’s dominance in search and digital advertising. Investors remain wary of how increased regulation, both in Europe and possibly the U.S., might affect Google’s business model, particularly if it is forced to open up its ecosystem or change core search functionalities.
Conclusion: Alphabet’s latest bounce above $170 shows renewed investor confidence in the company’s AI and YouTube strategy, even as regulatory threats and competitive challenges linger. While cost-cutting and strategic pivots have stabilized short-term sentiment, Alphabet’s longer-term trajectory will largely depend on how effectively it navigates rising antitrust pressure and maintains its leadership in core markets like search, video, and cloud AI.
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