Coinbase Aims for 1 Billion Users as Global Crypto Adoption Accelerates
The crypto industry is entering the phase of mass adoption and Coinbase (Nasdaq: COIN) is getting ready. On October 9...
Quick overview
- Coinbase aims to onboard the next billion users into decentralized finance, promoting an open and borderless financial system.
- CEO Brian Armstrong envisions blockchain transforming finance into an open-source system, enhancing financial inclusion and reducing transaction costs.
- Despite challenges like regulatory uncertainty and technological scalability, Coinbase is expanding partnerships to facilitate mainstream adoption.
- Analysts view Coinbase's efforts as pivotal for a decentralized economy, comparable to the internet's impact on communication.
The crypto industry is entering the phase of mass adoption and Coinbase (Nasdaq: COIN) is getting ready. On October 9, CEO Brian Armstrong said the company’s mission is to “onboard the next billion users” into the world of decentralized finance. He reiterated the company’s goal to build an open, borderless financial system on blockchain.
Armstrong wrote on X (formerly Twitter), “The internet gave everyone a voice. Crypto will give everyone free access to money and fairer financial systems.” He’s talking about a world where financial inclusion and cross border transactions are no longer limited by geography or legacy banking systems.
The company wants to be the infrastructure provider for the global crypto economy, building scalable tools for individuals, businesses and institutions to operate “onchain”.
Open Finance and Blockchain
Blockchain is redefining the structure of global finance. According to CoinMarketCap, over 425 million people own cryptocurrency globally, and that number will surpass 1 billion by 2030. Coinbase believes this will be like the internet, how people will store, send and grow their wealth.
Coinbase is gearing up to welcome the next billion users into crypto, and it’s not just hype—it’s a full-on mission. 🚀 With Web3 picking up speed, they’re building tools that make blockchain more accessible, secure, and downright usable. Think less jargon, more action.
They’re… pic.twitter.com/2sv8vDoBqB
— Seven Crypto 🐋 (@SevenWinse) October 11, 2025
Armstrong said blockchain will make governments and corporations rethink the very nature of money. He envisions finance to be “an open source system—inevitably onchain”.
Key points driving this change:
- Lower transaction costs through decentralized platforms.
- Faster cross border payments without intermediaries.
- Access for the unbanked and underbanked populations.
- Transparency and security through immutable records.
This will shift the power from traditional financial institutions to individual users, giving them control over their assets and data.
Challenges and the Road Ahead
Despite the excitement, widespread adoption is not without challenges. Regulatory uncertainty, technological scalability and infrastructure gaps are the barriers to mainstream adoption. But Coinbase is expanding its partnerships with global regulators and fintech innovators to bridge those gaps.
Analysts see Coinbase’s move as a crucial step towards a decentralized economy—one that will change global finance like the internet changed communication. As Armstrong said, “This is closer than most think”.
With billions of dollars in infrastructure investment and a clear long term vision, Coinbase is ready to lead crypto’s next phase: bringing blockchain finance to the world’s next billion users.
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