Google Stock GOOGL Heads to Record Highs as Gemini 3 Outperforms ChatGPT

As investors take stock of increasing AI competition, and renewed regulatory scrutiny, the robust late-year rally of Alphabet's stock has co

Alphabet Rallies Toward Record Highs

Quick overview

  • Alphabet's stock rally has stalled near record highs due to rising AI competition and regulatory scrutiny.
  • Despite a recent slowdown, the company's long-term growth trajectory remains intact, supported by strong institutional demand.
  • The launch of Gemini 3 has intensified competitive pressures in the AI sector, while regulatory concerns add complexity to the investment landscape.
  • Insider selling and a cautious market sentiment suggest that near-term upside may be limited, but long-term support from institutional investors remains strong.

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As investors take stock of increasing AI competition, and renewed regulatory scrutiny, the robust late-year rally of Alphabet’s stock has come to a halt near record highs.

From Record Highs to a Period of Digesting Gains

Alphabet emerged as one of the standout megacap performers in November, delivering a decisive breakout that carried shares through the $300 mark and to a fresh all-time high near $329. The move completed a strong rebound from a late-September pullback and reinforced confidence in the company’s long-term growth trajectory.

The rally was fueled by sustained institutional demand and growing optimism around Google’s artificial intelligence roadmap. For much of October and November, Alphabet benefited from its unique position at the intersection of digital advertising dominance and AI platform leadership.

As December has begun, however, momentum has clearly cooled. Price action over recent weeks has flattened, signaling a transition from aggressive accumulation to consolidation. A sharp one-day pullback and a brief dip below short-term technical support underscored the shift toward a more cautious tone among investors.

Uptrend Intact, but the Pace Has Slowed

Despite the loss of short-term momentum, Alphabet’s broader technical structure remains constructive. After slipping below near-term averages midweek, shares quickly rebounded, reclaiming the 20-day moving average with a solid gain.

GOOGL Chart Daily – The 20 SMA Has Been BrokenChart GOOGL, D1, 2025.12.23 22:42 UTC, MetaQuotes Ltd., MetaTrader 5, Demo

The stock continues to trade well above its medium- and longer-term trend indicators, suggesting that the underlying uptrend has not been broken. Instead, the recent price behavior appears consistent with a market digesting gains after a rapid advance rather than signaling a reversal.

That said, the absence of follow-through buying reflects softer enthusiasm. Investors appear less willing to chase prices higher without clearer confirmation that earnings growth and competitive positioning can continue to justify the elevated valuation.

Gemini 3 Highlights Alphabet’s Vertical AI Ambitions

One factor shaping sentiment is Alphabet’s evolving approach to AI infrastructure. The rollout of Gemini 3—trained primarily on Google’s in-house chips rather than external hardware—has sparked renewed debate around vertical integration in artificial intelligence.

Supporters view this as a long-term strategic advantage, potentially lowering costs and reducing reliance on third-party suppliers while optimizing performance. Recent benchmark results, where Gemini 3 reportedly outperformed ChatGPT in several categories, have added to that narrative and intensified competitive pressure across the sector.

Critics, however, caution that such transitions carry execution risk. Developing both AI models and the underlying hardware stack requires substantial investment and time before efficiency gains become visible. For now, the initiative underscores Alphabet’s ambition to control more of the AI value chain, even as investors weigh the near-term payoff.

AI Competition Reasserts Itself

The broader AI landscape has become more crowded once again. The launch of OpenAI’s GPT-5.2 re-energized competitive dynamics, reminding markets that leadership in generative AI remains fluid rather than firmly established.

OpenAI emphasized advances in enterprise-focused applications, including automation, coding assistance, and productivity tools—areas that directly overlap with Google’s Workspace ecosystem. Coming against the backdrop of a broader pullback in AI-related equities, the announcement amplified investor sensitivity to competitive threats.

For Alphabet, this does not imply a loss of relevance, but it does narrow the perceived margin of advantage. Markets are increasingly attuned to how quickly rivals can close performance gaps and whether monetization can keep pace with innovation.

Regulatory Concerns Return to the Foreground

Alongside competitive pressures, regulatory risk has re-entered the investment narrative. A coordinated warning from U.S. state attorneys general to major technology firms regarding AI-powered chatbots highlighted growing concern over safety, transparency, and consumer protection.

Alphabet has long operated under regulatory scrutiny, but the renewed focus on AI governance adds complexity. Potential compliance costs, oversight requirements, and operational constraints represent longer-term uncertainties that investors must factor into valuations.

While no immediate regulatory action has targeted Alphabet specifically, the broader shift in tone reinforces a more selective approach toward large technology stocks after months of strong performance.

Insider Activity Adds to Near-Term Caution

Sentiment was further tempered by disclosures of insider selling. CEO Sundar Pichai reported the sale of just over 32,000 Alphabet shares shortly after the stock reached record highs. Although such transactions are often pre-planned and routine, their timing naturally drew attention.

The market reaction was measured, suggesting investors did not interpret the sale as a fundamental warning signal. Still, it contributed to the perception that near-term upside may be limited following the recent surge.

Long-Term Support Remains Firm

Counterbalancing these concerns is continued backing from long-term institutional investors. Berkshire Hathaway’s disclosure of a substantial Alphabet position—valued at nearly $5 billion—helped reinforce confidence earlier in the quarter.

That endorsement highlighted the durability of Alphabet’s core businesses, particularly digital advertising and cloud services, which continue to generate robust cash flows. For many investors, Berkshire’s involvement serves as a reminder that short-term consolidation does not undermine the company’s long-term investment case.

Outlook: Consolidation Rather Than Reversal

Alphabet now appears to be entering a phase of consolidation after an exceptional run. The stock’s technical structure remains healthy, but enthusiasm has softened as investors reassess AI competition, regulatory risk, and valuation at record levels.

Barring a significant negative catalyst, the current pause looks more like a period of digestion than the start of a broader downturn. Still, with expectations elevated, Alphabet may need fresh catalysts—either through earnings execution or clear AI monetization—to reignite upside momentum in the months ahead.

ABOUT THE AUTHOR See More
Skerdian Meta
Lead Analyst
Skerdian Meta Lead Analyst. Skerdian is a professional Forex trader and a market analyst. He has been actively engaged in market analysis for the past 11 years. Before becoming our head analyst, Skerdian served as a trader and market analyst in Saxo Bank's local branch, Aksioner. Skerdian specialized in experimenting with developing models and hands-on trading. Skerdian has a masters degree in finance and investment.

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