Apple Stock Sinks on Siri Upgrade Delay Fears After Testing Snags

Apple's stock sank after recent testing issues for Apple's long-planned Siri virtual assistant update could cause a delay in the release of several highly anticipated features. 

Quick overview

  • Apple's stock dropped due to testing issues with the Siri virtual assistant update, potentially delaying the release of key features.
  • The company is now planning to spread the new features across future iOS updates, with some possibly postponed until iOS 26.5 in May or iOS 27 in September.
  • Challenges have persisted since the announcement of the updated Siri in June 2024, including issues with processing requests accurately and in a timely manner.
  • Apple had initially aimed for a March 2026 release for the new Siri features, but recent testing setbacks have led to further uncertainty in the timeline.

Apple’s stock sank after recent testing issues for Apple’s long-planned Siri virtual assistant update could cause a delay in the release of several highly anticipated features.

Apple's China production will be hit hard

Apple is now trying to spread them across future iterations of the operating system after first deciding to include the new features in the March operating system update, iOS 26.4, according to people familiar with the matter.

This could mean holding off on releasing some features until at least iOS 26.5, which is due out in May, and iOS 27, which is due out in September.

Apple has faced many challenges since the company first unveiled its plans for the updated Siri in June 2024, and the most recent setbacks are just one of them. During that year, the iPhone manufacturer showcased features that would enable the assistant to access personal data and on-screen content to fulfill requests.

Additionally, the updated Siri would enable users to control third-party and Apple apps with their voice commands

Apple postponed the rollout last spring to early 2025 as the deadline for all of the new features, stating that the new Siri would instead be available in 2026. It never made a more precise timing announcement. However, Apple internally decided on the March 2026 target, which was tied to iOS 26.4 and was still in effect as of last month.

According to the people, who asked not to be named because the discussions are confidential, testing revealed new issues with the software, which led to the most recent delays. They claimed that Siri can take too long to process requests or doesn’t always process them correctly. The situation is still unstable, and Apple’s plans could alter even more

ABOUT THE AUTHOR See More
Olumide Adesina
Financial Market Writer
Olumide Adesina is a French-born Nigerian financial writer. He tracks the financial markets with over 15 years of working experience in investment trading.

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