European Retail Sales Increased in August, Improving the Sentiment for the Euro

Retail sales increased by 4.4% in Europe during August


The economic rebound in Europe started slowing down in July, after some decent increases during May and June. In September, services fell into contraction in major European countries, although the second estimate today revised German manufacturing higher, putting it back into expansion.

Retail sales turned softer in June, after the jump in May, and in July they declined by 1.3%, which was revised lower today, to -1.8%. But, for August, sales increased by 4.4%, beating the expectations of 2.4%. The EUR/USD turned higher after that, climbing around 50 pips, but we will have to see more data, to find out whether the economic rebound has really faded now. Below is the retail sales report:

 

Eurozone Retail Sales Report – October 5, 2020

  • August retail sales MoM +4.4% vs +2.5% expected
  • July retail sales -1.3%; revised to -1.8%
  • Retail sales YoY +3.7% vs +2.2% expected
  • Prior sales YoY +0.4%; revised to -0.1%

The rebound in retail sales activity was stronger than expected in August, after the slight slump in July, owing to a sharp surge in online purchases and clothing sales. At least that is encouraging to note, in terms of consumer spending in the region. However, we’ll have to see how the trend looks towards the end of Q3 and in the early stages of Q4, in order to determine whether the recovery can keep up the pace.

Retail Sales Report Breakdown:
ABOUT THE AUTHOR See More
Skerdian Meta
Lead Analyst
Skerdian Meta Lead Analyst. Skerdian is a professional Forex trader and a market analyst. He has been actively engaged in market analysis for the past 11 years. Before becoming our head analyst, Skerdian served as a trader and market analyst in Saxo Bank's local branch, Aksioner. Skerdian specialized in experimenting with developing models and hands-on trading. Skerdian has a masters degree in finance and investment.

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