Apple (AAPL) will be releasing their quarterly earnings report today on Thursday, after the markets have closed. Are they gearing up for a stock price increase or a drop?

Apple stock is up right now, by 1.78% ahead of the earnings report. It looks like investors are expecting the stock to do well following the report. However, the company has struggled lately.

Apple should be reporting a report that shows an earnings decrease compared to the last quarter, according to analysts estimates. The prediction says that the company will have a decline and only report $90.36 billion, which would be a drop from the first fiscal quarter of 2024.

Net income for the company should be around $23.26 billion, which would also be down from the previous quarter. Why is Apple looking to show a decline?

Revenue has been dropping for a while at Apple, and this quarter is expected to be the biggest decline in a long time. They have abandoned their plan to create a self-driving car, and they cannot get much interest in their new Apple Vision Pro headset. Where customers used to line up around the block for a new Apple product, a lot of that hype and consumer market share has disappeared. Apple is not the giant of industry it used to be.

Should You Invest in Apple Now?

We do not advise investing in Apple at this moment. The sales figures for the current quarter are about to come in, and by all predictions, they are not looking good. If Apple cannot exceed expectations and pull off a good forecast for the rest of 2024, then their stock is going to drop tomorrow.

If you are looking for a good time to invest in Apple by all indicators, we would have to say Friday or Monday next week would be the best time, since that is when the stock is likely to be at its lowest. There is a reason that Apple is waiting until after market close to release its sales figures, and it is likely not a positive reason.