Quick overview

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OpenAI will launch an AI-powered web browser in the coming weeks, challenging Google Chrome, following the launch of Perplexity’s Comet.

Reports indicate that the company behind ChatGPT intends to introduce its browser soon. The browser is expected to use AI to reinvent web browsing, similar to Perplexity’s Comet.

It is believed that the browser will keep some user interactions within ChatGPT rather than directing users to external websites.

Reuters reports that a key feature might be the integration of Operator, the company’s web-browsing AI agent. According to The Information, OpenAI had considered developing a browser in 2024 to challenge Google Chrome.

OpenAI likely seeks direct access to user data and the freedom to create innovative user experiences without Google’s interference.

The OpenAI browser might reduce the need for users to click through to websites by keeping some interactions within a native chat interface similar to ChatGPT.

The 400 million weekly active ChatGPT users may use OpenAI’s browser, potentially pressuring Google Chrome, a key part of Alphabet’s advertising revenue. By automatically redirecting search traffic to Google’s search engine and collecting user data, Chrome currently helps Alphabet target ads more accurately. Alphabet’s ad division accounts for nearly three-quarters of its total revenue.