Apple’s iPhone 17 Magic: Stock Erases 2025 Losses in Epic Comeback
Apple shares have risen recently, erasing the company's losses for 2025 since the release of its new iPhones.

Quick overview
- Apple shares have increased by over 2 percent this year, recovering losses since the launch of new iPhones.
- Strong demand for the new iPhone models, particularly the $999 iPhone Air, is indicated by longer shipping times compared to last year.
- Despite recent gains, Apple lags behind competitors in tech spending and has delayed a major Siri update until 2026.
- New Apple products, including AirPods Pro 3 and the latest Apple Watch, incorporate AI features for health monitoring.
Apple shares have risen recently, erasing the company’s losses for 2025 since the release of its new iPhones. The stock is now up slightly more than 2 percent for the year after gaining 4 percent on Monday. Among the major tech giants, Apple is the last to return to profitability.

Analysts at Bank of America Securities reported in a note on Monday that their tracking of iPhone shipping dates from Apple’s website and various carrier websites indicates that, as of September 22, shipping times for the iPhone 17 (18 days) are longer compared to last year’s iPhone 16 (10 days). Based on pre-order data, they also reported strong demand in China, a crucial market for Apple.
Apple continues to lag behind its competitors among the largest tech companies in 2025, partly due to its significantly lower spending on data centers and AI chips. Furthermore, the company has postponed a major update to its Siri assistant until 2026, raising concerns about its competitiveness against firms like Microsoft and Google in integrating technology into their products.
However, several AI features are included in Apple’s new offerings. For example, the AirPods Pro 3 headphones and the latest Apple Watch models utilize machine learning to alert users about high blood pressure risks.
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