“Big Three” Toy Companies, Funko, Mattel and Hasbro, Entrust WAX With NFT Partnership
Sophia Cruz • 2 min read
Worldwide Asset eXchange (WAX), which was founded by William Quigley in 2017, is a purpose-built blockchain, designed to provide quicker and easier e-commercial transactions. It features virtual In Real Life (vIRLs) which enable users to link NFTs to physical collections. The WAXP token is the governance and utility token on the WAX platform.
Quigley was fond of baseball cards as a child, and WAX’s integration with the company Topps Baseball Cards, to drop its first NFT collection, is just one of his company’s achievements. His latest addition is the NFT partnership with today’s “Big Three” toy companies, namely Funko, Mattel and Hasbro.
What to look forward to?
Funko is known for dropping its Digital POP characters into the NFT space. Its Iron Maiden franchise features the first band to be developed as an NFT collection, giving fans a whole new experience, as they can now own digital collectibles from their favorite metal bands. Funko CEO, Brian Mariotti, confirms that upcoming releases by Funko will include Big Boy and the famous Teenage Mutant Ninja Turtles, which it will will soon drop on the WAX blockchain.
As for the partnership, with Mattel, the toy company will showcase more than 5,000 die-cast car NFTs, which will be part of the vIRLs collection, in the form of a real-life special edition of the Mattel Collection. The Head of Digital Gaming at Mattel, Andrew Chan, has announced that the Hot Wheels design team had chosen 40 rare designs to build their NFT collections on the WAX blockchain.
Lastly, Hasbro’s Power Rangers NFT drop collection, including a special edition Dino Megazord, will be available exclusively on HasbroPulse.com, for a limited time only. VP and General Manager of Hasbro Pulse, Kwamina Crankson, is grateful to WAX for making Hasbro’s first NFT collection possible.
This massive collaboration and exciting opportunities have raised the value of the WAXP token, enabling it to achieve its all-time high on November 14. With its incredible partnerships with more prominent brands in the industry, the WAX protocol remains solid and stable, as it invites more individuals to join the NFT space.