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Sony Interactive Entertainment Names Nishino And Hulst As Its Joint CEOs

Sony Group Corp. (SONY) and Sony Interactive Entertainment (SIE) on Tuesday announced the appointment of two new executives to lead its video game business.

Effective June 1, 2024, Hideaki Nishino will take on the role of CEO of SIE’s Platform Business Group, while Hermen Hulst will become CEO of SIE’s Studio Business Group.

In addition, Hiroki Totoki, currently the interim CEO of SIE, will transition to the role of Chairman of SIE while continuing his positions as President, COO, and CFO of Sony Group Corporation.

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Nishino, who is currently the Senior Vice President of the Platform Experience Group, will be responsible for technology, products, services, and platform experience as the new CEO of the Platform Business Group. He will also oversee third-party publisher and developer relations, as well as commercial operations including sales and marketing of hardware, services, and peripherals.

On the other hand, Hulst, who currently serves as Senior Vice President and Head of PlayStation Studios, will assume the role of CEO of the Studio Business Group, where he will oversee the development, publishing, and business operations of SIE’s first-party content.

Both Nishino and Hulst will report to Totoki and collaborate closely to enhance each core business and optimize synergies at SIE.

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