UK Government Plans a £100m Marketing Campaign on No-Deal Brexit

Posted Monday, July 29, 2019 by
Arslan Butt • 1 min read

According to a news report on The Telegraph, British PM Boris Johnson is planning a £100m marketing campaign to advertise a no-deal Brexit scenario over the next three months. The public information campaign being planned would include TV ads and brochures for UK residents discussing how best to prepare for such a scenario.

The budget for this campaign will come from a £1bn spending package being planned to take Britain through a hard Brexit. According to Chief Secretary to the Treasury, Rishi Sunak, the UK government is all set to assert the removal of the Irish backstop from the current withdrawal agreement with the EU.

The new PM has also set up a new Operations Committee which has been tasked with overseeing the government’s preparations in the run up to the October 31 deadline for Brexit. Cabinet Office minister Michael Gove will be heading this committee, which will prepare for the possibility of Britain’s exit from the EU without a deal.

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