Ledger’s New Price Strategy: $399 for Stax Wallet and Introduction of Cheaper Flex Model
Cryptocurrency hardware wallet company Ledger has announced a significant price adjustment for its Stax model, increasing from $279 to $399, a 40% hike.
This adjustment coincides with the start of deliveries for those who pre-ordered the device, designed by iPod inventor Tony Fadell. Alongside this, Ledger has introduced a more affordable alternative, the Ledger Flex, priced at $249.
Market Reaction and Product Details
The Ledger Stax, distinguished by its E Ink display, now retails at a premium, reflecting its position as a high-end option for securing cryptocurrencies. Meanwhile, the newly unveiled Ledger Flex, although cheaper, maintains high security with features like two-factor authentication for enhanced protection across services like Google and Amazon.
🔐 𝐋𝐞𝐝𝐠𝐞𝐫 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐬 𝐋𝐚𝐮𝐧𝐜𝐡 𝐨𝐟 𝐍𝐞𝐰 𝐋𝐞𝐝𝐠𝐞𝐫 𝐅𝐥𝐞𝐱 𝐇𝐚𝐫𝐝𝐰𝐚𝐫𝐞 𝐖𝐚𝐥𝐥𝐞𝐭
– The Ledger Flex is priced at $249, making it more affordable than the $399 Ledger Stax. #Ledger #CryptoWallet #CryptoNews #Crypto #cryptocurrency pic.twitter.com/VxBhin932s
— Crypto Updates 🔶 🐉 (@Cryptoupdates__) July 26, 2024
This device, compact in design, mirrors the appearance of a modern smartphone or card reader, appealing to a tech-savvy audience.
Strategic Moves and Broader Implications
Pascal Gauthier, Ledger’s CEO, emphasized the importance of these devices in securing a significant portion of global cryptocurrencies. “With over 20% of global crypto assets secured, our latest offerings aim to simplify self-custody, making it accessible to a broader audience,” stated Gauthier.
The Ledger Flex, besides securing digital tokens and NFTs, will soon support two-factor authentication for a variety of applications, enhancing its utility beyond mere cryptocurrency storage.
#Ledger has launched the Ledger #Flex, a new hardware wallet with a secure #E Ink touchscreen, following its Ledger #Stax model.
CEO Pascal #Gauthier emphasized that both devices feature the "only secure touchscreens in the world," powered by a secure element chip.
Flex,… pic.twitter.com/q5vjReH9nn
— TOBTC (@_TOBTC) July 27, 2024
This strategic expansion in Ledger’s product line not only caters to current crypto users but also aims to attract new customers with its advanced security features and innovative display technology.
The introduction of the Flex model and the enhancement of the Stax wallet illustrate Ledger’s commitment to leading in innovation and security in the cryptocurrency storage market.
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