Quick overview

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Microsoft became the latest tech manufacturer to pass along costs driven by a historic shortage of memory chips by sharply raising prices across its Surface-branded device lineup. The 12-inch Surface Pro, which debuted for $800 last year and is now priced at $1,050, was hailed as an inexpensive, lightweight computer-tablet hybrid. The stock was up about 4% to settle at $384 per share.

 

The price of older products has also increased. For example, the 13-inch Surface Pro 11th Edition now costs $1,500, which is several hundred dollars more than its $1,000 launch price in 2024. The price of the most recent 13-point, 8-inch Surface laptop has increased by up to $500.

Surface is updating pricing on Microsoft. com for its current-generation hardware portfolio due to recent increases in memory and component costs,” the company said in a statement. Microsoft stated that although it wants to keep prices stable, it will periodically review and evaluate Surface product prices based on several variables, such as “market conditions and operational costs.

Many of the Surface lineup’s products have been available long enough for interested buyers to purchase them at reduced costs. However, the new prices can also be seen as an updated starting point for the price of Microsoft’s upcoming Surface hardware.

The company is anticipated to release additional Surface devices. Windows Central was the first to report the price adjustments, and in recent days, potential customers have also brought attention to them on social media sites like Reddit. The newest MacBook Air and MacBook Pro from Apple are also more expensive than earlier models

. For Apple’s Mac mini and Mac Studio desktops, the situation is worse: high-memory configurations of both machines are backordered through the summer and beyond. Artificial intelligence enthusiasts who wish to run large language models locally will find these devices appealing.