Dogecoin Goes Public: $50M House of Doge Merger Eyes Nasdaq Listing
Dogecoin is throwing down the gauntlet and making its most high-stakes gamble yet to crack the Wall Street code...
Quick overview
- Dogecoin's House of Doge is going public through a reverse merger with Brag House Holdings Inc, aiming to integrate Dogecoin into mainstream culture.
- The merger is backed by $50 million in investment and will focus on gaming, finance, and digital media to attract Gen Z.
- The new entity will hold 837 million DOGE tokens and generate revenue through payments, data licensing, and digital treasury operations.
- With significant partnerships and technological upgrades, Dogecoin is transitioning from a meme to a recognized institutional asset.
Dogecoin is throwing down the gauntlet and making its most high-stakes gamble yet to crack the Wall Street code. House of Doge the business wing of the Dogecoin Foundation, has just announced a massive move to go public through a reverse merger with Brag House Holdings Inc (NASDAQ: TBH), a gaming and digital engagement firm specifically aimed at Gen Z.
This merger backed by a rather tidy sum of $50 million in investment capital will bring about a new publicly traded entity with a single minded focus – to get Dogecoin into the real world and bring in some bigger players. The merged company will be looking to take on gaming, finance and digital media – areas where it can tap into Gen Z’s interests and where global opportunities abound.
The breakdown of the deal goes like this:
- Brag House is to acquire House of Doge via a reverse takeover.
- The new company will be sitting on a sizeable stash of DOGE (837 million tokens) all part of its long-term plan to build up the treasury.
- Revenue streams will come from payments, data licensing and digital treasury operations – a pretty comprehensive set of income streams.
According to House of Doge CEO Marco Margiotta this is the natural next step for the Dogecoin movement, while Brag House CEO Lavell Juan Malloy II sees the partnership as the key to making Dogecoin a central part of Gen Z culture – via gaming, sports and campus engagement.
Building Dogecoin’s Institutional Muscle
After years of being dismissed as nothing more than a joke, Dogecoin is now taking on a more serious guise – and the latest move is just the latest sign of that trend. House of Doge has actually got some pretty big name partnerships lined up – with CleanCore Solutions, Robinhood and 21Shares – proof that the meme coin is starting to get the recognition it deserves.
🚨 DOGECOIN: House of Doge plans to list on NASDAQ through a merger with Brag House, holding 837M $DOGE and $50M in funding. https://t.co/4hb03BxD5u pic.twitter.com/134tmh3HKd
— Tesla Model Ðoge (@TeslaModelDoge) October 13, 2025
CleanCore has already generated $20 million in profits from its Dogecoin treasury since it started and is aiming to manage 1 billion DOGE tokens. The partnerships only serve to show how quickly Dogecoin is shifting from being just a community-driven token to a more solid institutional asset.
According to Marco Margiotta, the CEO of House of Doge, the merger is all about combining blockchain technology with entertainment and commerce – a strategy that could well be the key to success for the meme coin.
Preparing for Dogecoin’s Big Debut
As we move towards a Nasdaq listing – Dogecoin is getting a bit of a tech boost. Recently the network has rolled out the Cardinals Index Node upgrade which makes transactions and data validation much, much faster.
The momentum in the ETF market is also helping, the REX-Osprey Dogecoin ETF has already clocked up $30 million in trading volume and gives traditional investors a chance to get into DOGE through a regulated vehicle. Meanwhile 21Shares DOGE ETF has been listed on the Depository Trust & Clearing Corporation (DTCC) which could be an indicator of broader market acceptance to come.
Experts reckon that with all the institutional backing, the new technology and the impending Nasdaq listing – the writing is on the wall for Dogecoin – from meme to mainstream asset, this is a story that looks to have a happy ending.
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